Automated Creative

Automated Creative is a creative effectiveness platform that combines creativity with automation to optimize media performance. By designing, automating, and deploying high-quality creative units across major ad servers, it uses live data and insights to report on performance in-flight. This allows for continuous improvement and exceeding best performers with every creative update.

Automated Creative rapidly identifies the best performing ads by analyzing live data and insights. It understands why these ads drive great results and replicates their success to drive even greater performance. This process involves in-flight learning and optimization, ensuring that actionable insights are available during campaigns, not after they have ended.

The benefits of using Automated Creative for ad production and optimization include:

• Improved Performance: Rapid identification and replication of best performing ads.
• Better Insight: In-flight learning and optimization to drive observable consumer actions.
• Scaled Production: Efficient use of all content to understand its value, with the capability to create and optimize any size or format of content on any platform.

Automated Creative ensures less media wastage by putting any and all content to use to understand its value. It creates and optimizes production of any size or format of content on any platform, ensuring that every piece of content contributes to the overall campaign performance.

Post-launch, Automated Creative provides great insights on campaign performance with recommendations on where to improve. These insights include understanding the motivations of customers, identifying creative triggers that work for the audience, and gathering richer insights on messages, visuals, and creatives in general.