June 23, 2025 at 1:42:00 AM
TikTok Ads recently introduced a new beta feature called CRM-based Deep Funnel data connection, building on their earlier Deep Funnel Optimization tool. This update allows advertisers to use CRM data for more advanced optimization, aiming to improve lead quality and reduce cost per lead (CPL). The feature is expected to enhance campaign performance by enabling deeper data-driven targeting.
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