TikTok launches Channel Sales Partner Program to boost SMB advertising
1 months ago
TikTok launched the Channel Sales Partner Program under its Marketing Partners Program to help SMBs scale advertising on TikTok. The program includes partners like C-4 Analytics and Scorpion, who integrate TikTok ads into platforms SMBs already use, enabling automated campaign management via API integrations. This approach simplifies campaign activation, supports thousands of advertisers, and drives growth through automation and trusted ecosystems.