TikTok launched the Channel Sales Partner Program under its Marketing Partners Program to help SMBs scale advertising on TikTok. The program includes partners like C-4 Analytics and Scorpion, who integrate TikTok ads into platforms SMBs already use, enabling automated campaign management via API integrations. This approach simplifies campaign activation, supports thousands of advertisers, and drives growth through automation and trusted ecosystems.
TikTok is challenging a new law banning the platform, claiming it's unconstitutional. They assert that they've invested billions to secure U.S. data and keep the platform free from external influence. The ban could affect 7 million businesses and silence 170 million Americans. TikTok reassures its users and partners that it will remain a safe, vibrant space for sharing, enjoyment, learning, and inspiration, and it isn't going anywhere.
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