Emirhan Bayutmuş | Swipe Insight

TikTok Ads Now Allows Direct Traffic to WhatsApp, Messenger and Other Messaging Apps

9 days ago

TikTok has launched a beta feature that allows traffic campaigns to direct users to external messaging platforms like WhatsApp and Facebook Messenger. This update follows the earlier rollout of direct messaging campaigns. Advertisers can now link to WhatsApp, Facebook Messenger, and other messaging apps. The feature is in beta testing with limited availability and will gradually expand to more advertising accounts.

Google Expands Video Lineups to 'Video View' Campaigns

6 months ago

Google Ads

Google has expanded its video lineups feature to 'Video View' campaigns, allowing advertisers to place ads next to country-specific content for increased local relevance. These lineups use advanced contextual targeting to find the ideal mix of content for audiences, aligning with moments, topics, and popularity. They cover categories like seasonal events, sports, and entertainment, helping brands find new customers and reinforce brand sentiment.

Google Ads Now Allows Direct Reservations for YouTube Masthead Campaigns

8 months ago

Youtube Ads

Now you can use YouTube Masthead in Google Ads without contacting support. Users can make reservations for YouTube Masthead campaigns directly in Google Ads. YouTube Masthead allows showcasing brands, products, or services in a native video-based ad format on the YouTube Home feed across all devices. There are two types of Masthead ads: Cost per thousand impression (CPM) and Cost-Per-Hour (CPH).

The Ultimate Google Analytics Audit Tool

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Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.

Facebook Ads Now Show Learning Phase Progress in Meta Business

9 months ago

Meta Ads

Facebook Ads now displays the learning phase progress and remaining days until completion in Meta Business, similar to Google Ads.

Facebook Ads Update: Set Placement Limits and Use Customer Lists in Advantage+ Campaign

10 months ago

Meta Ads

New Facebook Ads feature allows setting limits on ad placements and viewership in account settings. Additionally, the Advantage+ Campaign now supports the use of customer lists and engaged customers.

Meta Introduces New Customer Budget Limit Feature in Advantage+ Campaign

11 months ago

Meta Ads Meta

Now in Meta Business, a new customer budget limit feature allows setting a budget limit for existing customers. This feature, found in the Advantage+ campaign, determines the percentage of budget to be spent on existing customers. It's a useful tool for reaching new customers.