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2 days ago
Meta introduced a new breakdown called "Business AI" in Meta Ads, showing if AI tools like Advantage+ creative, automatic text and format optimization, and delivery optimization helped conversions. This feature is not yet available in all accounts but will appear soon.
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6 months ago
TikTok introduced two new split test options for advertisers: Smart+ Test, where TikTok uses AI to create a second version of your conversion campaign for comparison, and Custom Test, allowing you to test two campaigns on creative, targeting, or bidding. These tools provide clearer insights on what works, aiding growth, conversions, and improving ROAS.
6 months ago
TikTok introduced Deep Funnel Optimization to improve lead quality and reduce CPL. A new beta feature now enables CRM-based Deep Funnel data connection for deeper optimization. This update aims to enhance performance, emphasizing the importance of staying current with TikTok's latest advertising features.
10 months ago
Google Ads has expanded its messaging capabilities by allowing select advertisers to add WhatsApp numbers to Performance Max campaigns. This feature builds on last year's WhatsApp messaging integration. The expansion is a significant upgrade for advertisers looking to enhance customer communication. Advertisers can now include their WhatsApp contact information in these campaigns, creating more touchpoints for potential customers.
11 months ago
TikTok has launched a beta feature that allows traffic campaigns to direct users to external messaging platforms like WhatsApp and Facebook Messenger. This update follows the earlier rollout of direct messaging campaigns. Advertisers can now link to WhatsApp, Facebook Messenger, and other messaging apps. The feature is in beta testing with limited availability and will gradually expand to more advertising accounts.
1 years ago
Google has expanded its video lineups feature to 'Video View' campaigns, allowing advertisers to place ads next to country-specific content for increased local relevance. These lineups use advanced contextual targeting to find the ideal mix of content for audiences, aligning with moments, topics, and popularity. They cover categories like seasonal events, sports, and entertainment, helping brands find new customers and reinforce brand sentiment.
1 years ago
Now you can use YouTube Masthead in Google Ads without contacting support. Users can make reservations for YouTube Masthead campaigns directly in Google Ads. YouTube Masthead allows showcasing brands, products, or services in a native video-based ad format on the YouTube Home feed across all devices. There are two types of Masthead ads: Cost per thousand impression (CPM) and Cost-Per-Hour (CPH).
1 years ago
Facebook Ads now displays the learning phase progress and remaining days until completion in Meta Business, similar to Google Ads.
1 years ago
New Facebook Ads feature allows setting limits on ad placements and viewership in account settings. Additionally, the Advantage+ Campaign now supports the use of customer lists and engaged customers.
