Emirhan Bayutmuş | Swipe Insight

Google Ads Expands WhatsApp Messaging to Performance Max Campaigns

8 days ago

Google Ads has expanded its messaging capabilities by allowing select advertisers to add WhatsApp numbers to Performance Max campaigns. This feature builds on last year's WhatsApp messaging integration. The expansion is a significant upgrade for advertisers looking to enhance customer communication. Advertisers can now include their WhatsApp contact information in these campaigns, creating more touchpoints for potential customers.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

TikTok Ads Now Allows Direct Traffic to WhatsApp, Messenger and Other Messaging Apps

1 months ago

TikTok Ads

TikTok has launched a beta feature that allows traffic campaigns to direct users to external messaging platforms like WhatsApp and Facebook Messenger. This update follows the earlier rollout of direct messaging campaigns. Advertisers can now link to WhatsApp, Facebook Messenger, and other messaging apps. The feature is in beta testing with limited availability and will gradually expand to more advertising accounts.

Google Expands Video Lineups to 'Video View' Campaigns

7 months ago

Google Ads

Google has expanded its video lineups feature to 'Video View' campaigns, allowing advertisers to place ads next to country-specific content for increased local relevance. These lineups use advanced contextual targeting to find the ideal mix of content for audiences, aligning with moments, topics, and popularity. They cover categories like seasonal events, sports, and entertainment, helping brands find new customers and reinforce brand sentiment.

Google Ads Now Allows Direct Reservations for YouTube Masthead Campaigns

9 months ago

Youtube Ads

Now you can use YouTube Masthead in Google Ads without contacting support. Users can make reservations for YouTube Masthead campaigns directly in Google Ads. YouTube Masthead allows showcasing brands, products, or services in a native video-based ad format on the YouTube Home feed across all devices. There are two types of Masthead ads: Cost per thousand impression (CPM) and Cost-Per-Hour (CPH).

Facebook Ads Now Show Learning Phase Progress in Meta Business

10 months ago

Meta Ads

Facebook Ads now displays the learning phase progress and remaining days until completion in Meta Business, similar to Google Ads.

Facebook Ads Update: Set Placement Limits and Use Customer Lists in Advantage+ Campaign

11 months ago

Meta Ads

New Facebook Ads feature allows setting limits on ad placements and viewership in account settings. Additionally, the Advantage+ Campaign now supports the use of customer lists and engaged customers.

Meta Introduces New Customer Budget Limit Feature in Advantage+ Campaign

1 years ago

Meta Ads Meta

Now in Meta Business, a new customer budget limit feature allows setting a budget limit for existing customers. This feature, found in the Advantage+ campaign, determines the percentage of budget to be spent on existing customers. It's a useful tool for reaching new customers.