TikTok has introduced two new split test options for advertisers to enhance campaign performance analysis. The Smart+ Test uses AI to create a second version of your conversion campaign, allowing you to compare your original campaign against TikTok's AI-optimized version. The Custom Test lets you select two campaigns to test any variable, such as creative, targeting, or bidding, giving you full control over the test parameters. These tools provide clear insights into what strategies work best, improving growth, conversions, and return on ad spend (ROAS).
