TikTok Ad Spend Growth Slows Amid Ban Threat; Younger User Engagement Declines
17 days ago
TikTok's ad spend has grown year-over-year but slowed since the US ban threat in March. From January...
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Elon Musk Attends Cannes Lions to Win Back Advertisers for X
1 months ago
Elon Musk is at the Cannes Lions Festival to win back advertisers after many left X (formerly Twitte...
Pinterest Joins the AI Race with Its New Ad Campaign, Performance+
1 months ago
Pinterest is launching Performance+, an AI-powered media buying tool similar to Meta Advantage+ and ...
Introducing GA4 Auditor - The Ultimate Google Analytics Audit Tool
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Get a comprehensive GA4 audit report with a customized action plan in minutes. +40 pages, 100 featur...
Trending ️🔥Oracle Shuts Down Ad Business After Revenue Plummets from $2 Billion to $300 Million
1 months ago
Oracle is shutting down its ad business, which saw revenue drop to $300 million in the 2024 fiscal y...
AI Startup Perplexity Debuts Fake Movie Trailer During NBA Finals
1 months ago
AI startup Perplexity launched its first marketing campaign during the NBA Finals with a Hollywood-s...
Trending ️🔥Publishers Criticize The Trade Desk's Premium List for Favoring CTV and Subscription Media
1 months ago
Some publishers are upset with The Trade Desk's recent list of top premium publishers, feeling it un...
Netflix In-Houses Adtech: Buyers Seek Better Attribution, Granular Targeting, Programmatic
1 months ago
Netflix is in-housing its adtech to address buyers' needs for better measurement, advanced targeting...
Trending ️🔥Google's AI Overview Causes Publisher Traffic Decline & Estimated $2B Ad Revenue Loss
2 months ago
Google's AI-powered tool, AI Overviews, is now widely available in the U.S., leading to a substantia...
Trending ️🔥OpenAI's Strategy for Publisher Partnerships Unveiled in Leaked Deck
2 months ago
OpenAI's Preferred Publishers Program offers financial incentives to high-quality editorial partners...