Google Suggests Advertisers Target Teens, Violating Own Policies
17 days ago
Google sales reps suggested advertisers target teens on YouTube, violating platform policies. This e...
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Publishers Boost Reddit Presence After Google's Helpful Content Update Increases Traffic
Google's Helpful Content Update in September 2023 boosted Reddit's search visibility, leading to a s...
TikTok Ad Spend Growth Slows Amid Ban Threat; Younger User Engagement Declines
2 months ago
TikTok's ad spend has grown year-over-year but slowed since the US ban threat in March. From January...
Elon Musk Attends Cannes Lions to Win Back Advertisers for X
2 months ago
Elon Musk is at the Cannes Lions Festival to win back advertisers after many left X (formerly Twitte...
Pinterest Joins the AI Race with Its New Ad Campaign, Performance+
2 months ago
Pinterest is launching Performance+, an AI-powered media buying tool similar to Meta Advantage+ and ...
Trending ️🔥Oracle Shuts Down Ad Business After Revenue Plummets from $2 Billion to $300 Million
2 months ago
Oracle is shutting down its ad business, which saw revenue drop to $300 million in the 2024 fiscal y...
AI Startup Perplexity Debuts Fake Movie Trailer During NBA Finals
3 months ago
AI startup Perplexity launched its first marketing campaign during the NBA Finals with a Hollywood-s...
Trending ️🔥Publishers Criticize The Trade Desk's Premium List for Favoring CTV and Subscription Media
3 months ago
Some publishers are upset with The Trade Desk's recent list of top premium publishers, feeling it un...
Netflix In-Houses Adtech: Buyers Seek Better Attribution, Granular Targeting, Programmatic
3 months ago
Netflix is in-housing its adtech to address buyers' needs for better measurement, advanced targeting...