Adweek

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Google Suggests Advertisers Target Teens, Violating Own Policies

4 months ago

Google sales reps suggested advertisers target teens on YouTube, violating platform policies. This extends beyond a reported arrangement with Meta. Despite Google's 2021 policy against targeting under-18s, reps advised targeting an “unknown” category likely including teens. Google claims to prohibit personalized ads for under-18s and is taking action to ensure compliance. The Children’s Online Privacy Protection Act makes targeting children illegal, with potential extension to teens.

Publishers Boost Reddit Presence After Google's Helpful Content Update Increases Traffic

4 months ago

SEO Reddit

Google's Helpful Content Update in September 2023 boosted Reddit's search visibility, leading to a surge in traffic. Publishers like Yahoo, Puck, and The New York Times are creating or revamping Reddit accounts to tap into this traffic. Reddit's new tools, such as a simplified AMA feature and improved embed product, facilitate these efforts. Social referrals from Facebook have declined, making Reddit an attractive alternative for audience engagement.

TikTok Ad Spend Growth Slows Amid Ban Threat; Younger User Engagement Declines

5 months ago

TikTok TikTok Ads

TikTok's ad spend has grown year-over-year but slowed since the US ban threat in March. From January to May 2024, ad spend exceeded $1.5 billion, an 11% YoY increase. However, four of the top 10 advertisers reduced their spend in April. Despite this, advertisers still find value in TikTok. User growth, particularly among younger demographics, has stagnated, with a notable decline in users aged 18-24. Daily usage has also slightly decreased.

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Elon Musk Attends Cannes Lions to Win Back Advertisers for X

6 months ago

X (Twitter) X Ads

Elon Musk is at the Cannes Lions Festival to win back advertisers after many left X (formerly Twitter) due to brand safety concerns and his controversial posts. Musk clarified his previous comments were aimed at those insisting on censorship, not all advertisers. He emphasized X's commitment to free speech and brand safety, highlighting AI improvements for ad targeting. Despite efforts, brands remain cautious due to Musk's past behavior and the platform's history of toxic content.

Pinterest Joins the AI Race with Its New Ad Campaign, Performance+

6 months ago

Paid Social Pinterest

Pinterest is launching Performance+, an AI-powered media buying tool similar to Meta Advantage+ and Google Performance Max. It promises over 10% improvements in cost per acquisition and cost per click, reducing campaign creation time by 50%. Advertisers set inputs like budget and target demographics, while Performance+ manages placements. Despite skepticism, Pinterest's ad revenue is projected to rise by 17.2% this year.

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Oracle Shuts Down Ad Business After Revenue Plummets from $2 Billion to $300 Million

6 months ago

Programmatic Ads

Oracle is shutting down its ad business, which saw revenue drop to $300 million in the 2024 fiscal year from $2 billion in 2022. Despite spending billions on acquiring ad tech companies like DataLogix and Moat, Oracle's ad revenue declined due to factors like Meta's data restrictions post-Cambridge Analytica scandal and GDPR regulations. The company also faced layoffs, reorganization, and class action lawsuits over user privacy.

AI Startup Perplexity Debuts Fake Movie Trailer During NBA Finals

6 months ago

Perplexity

AI startup Perplexity launched its first marketing campaign during the NBA Finals with a Hollywood-style fake movie trailer titled "The Know-It Alls." Created by indie agency Sandwich, the trailer aims to introduce Perplexity's generative AI and search engine to mainstream America. The campaign's creative approach reflects the brand's bold strategy and aims to spark curiosity. The full video will be distributed on Disney-owned streaming channels.

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Publishers Criticize The Trade Desk's Premium List for Favoring CTV and Subscription Media

6 months ago

Programmatic Ads

Some publishers are upset with The Trade Desk's recent list of top premium publishers, feeling it unfairly favors connected TV streamers and subscription-funded publishers, excluding many local news outlets. Critics argue that The Trade Desk, as a tech company, shouldn't determine media quality. The list's methodology, including factors like viewability and ad refresh rate, is seen as biased against web publishers.

Netflix In-Houses Adtech: Buyers Seek Better Attribution, Granular Targeting, Programmatic

6 months ago

CTV Programmatic Ads

Netflix is in-housing its adtech to address buyers' needs for better measurement, advanced targeting, and programmatic buying. Currently, Netflix's ad capabilities lag behind competitors, but it plans to launch its own ad server by 2025 and partner with The Trade Desk, Google, and Magnite. Buyers seek improved attribution, conversion metrics, and more programmatic inventory. Netflix's innovation reputation offers hope for overcoming CTV adtech challenges.