Adweek

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Pinterest Joins the AI Race with Its New Ad Campaign, Performance+

Pinterest Joins the AI Race with Its New Ad Campaign, Performance+

2 days ago

Pinterest is launching Performance+, an AI-powered media buying tool similar to Meta Advantage+ and ...

Oracle Shuts Down Ad Business After Revenue Plummets from $2 Billion to $300 Million Trending ️‍🔥

Oracle Shuts Down Ad Business After Revenue Plummets from $2 Billion to $300 Million

3 days ago

Oracle is shutting down its ad business, which saw revenue drop to $300 million in the 2024 fiscal y...

AI Startup Perplexity Debuts Fake Movie Trailer During NBA Finals

AI Startup Perplexity Debuts Fake Movie Trailer During NBA Finals

7 days ago

AI startup Perplexity launched its first marketing campaign during the NBA Finals with a Hollywood-s...

Publishers Criticize The Trade Desk's Premium List for Favoring CTV and Subscription Media Trending ️‍🔥

Publishers Criticize The Trade Desk's Premium List for Favoring CTV and Subscription Media

9 days ago

Some publishers are upset with The Trade Desk's recent list of top premium publishers, feeling it un...

Netflix In-Houses Adtech: Buyers Seek Better Attribution, Granular Targeting, Programmatic

Netflix In-Houses Adtech: Buyers Seek Better Attribution, Granular Targeting, Programmatic

17 days ago

Netflix is in-housing its adtech to address buyers' needs for better measurement, advanced targeting...

Google's AI Overview Causes Publisher Traffic Decline & Estimated $2B Ad Revenue Loss Trending ️‍🔥

Google's AI Overview Causes Publisher Traffic Decline & Estimated $2B Ad Revenue Loss

1 months ago

Google's AI-powered tool, AI Overviews, is now widely available in the U.S., leading to a substantia...

OpenAI's Strategy for Publisher Partnerships Unveiled in Leaked Deck Trending ️‍🔥

OpenAI's Strategy for Publisher Partnerships Unveiled in Leaked Deck

1 months ago

OpenAI's Preferred Publishers Program offers financial incentives to high-quality editorial partners...

Disney Partners with Walmart Connect for Enhanced Streaming Ad Targeting Trending ️‍🔥

Disney Partners with Walmart Connect for Enhanced Streaming Ad Targeting

1 months ago

Disney Advertising and Walmart Connect have partnered to let advertisers target Disney's streaming p...

Disney's Upfront Showcases Disney+Hulu Merger Success, ESPN Updates

Disney's Upfront Showcases Disney+Hulu Merger Success, ESPN Updates

1 months ago

Disney's upcoming upfront event will showcase live tentpoles, sports programming, and the successful...

Meta Unveils AI Tools for Reels, Connects Brands with Creators at NewFronts

Meta Unveils AI Tools for Reels, Connects Brands with Creators at NewFronts

1 months ago

Meta has introduced AI tools to connect brands with creators. The Instagram Creator Marketplace now ...