X (Twitter) News & Updates for March 2025

X Introduces Feed Sorting Options to Boost Community Engagement

22 days ago

X has introduced new Communities timeline tabs to enhance user engagement on its platform. The update, available on iOS, includes sorting options that allow users to filter posts by trending content, new posts, popularity based on likes, and various time periods. Users can also access their contributions with filters for personal posts and replies. These features aim to improve the Community experience by helping users find relevant content and increase engagement.

X Launches Dedicated Video Tab for US Users

2 months ago

X (Twitter)

X has launched a dedicated video tab for US users, replacing the Communities section after a year of testing. Video views have increased by 40% year-over-year, and the new tab provides a full-screen video feed. This update focuses on enhancing user experience and engagement rather than acquiring new users, aiming to improve video interaction and create advertising opportunities.

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

X Officially Rolls Out New Parody Account Labels

2 months ago

X (Twitter)

X has launched a mandatory labeling system for parody and fan accounts, featuring a jester's hat icon. This update aims to enhance user experience by clearly distinguishing between official accounts and parody accounts, addressing confusion among users. The change responds to challenges like impersonation incidents linked to blue verification checkmarks, which affected brand trust. The jester's hat icon will help users identify parody content more easily.

X Introduces Follower vs Non-Follower Analytics Feature

3 months ago

X (Twitter)

X has introduced a new analytics feature that compares follower and non-follower engagement metrics, providing creators insights into content performance. The data shows non-follower engagement often exceeds follower interactions, with only 2.3% of engaging users being followers, indicating significant reach. Similar trends on Threads suggest algorithms may favor non-follower content distribution, impacting community development. This feature is available to X Premium subscribers.

X Introduces Labels for Parody and Fan Accounts

3 months ago

X (Twitter)

X (formerly Twitter) has introduced a mandatory labeling system to help users identify parody and fan accounts, featuring a jester's hat icon for parody accounts. This system aims to distinguish between official and unofficial accounts and reduce user confusion. It addresses issues from the sale of blue verification checkmarks, widespread impersonation, and decreased brand trust, representing efforts to restore platform integrity.

Meta's Threads Loses Ground to Bluesky as Users Flock from Elon Musk's X

4 months ago

Threads X (Twitter) +1 more

Meta’s Threads is losing users to Bluesky after Trump's election. Bluesky's daily users in the US and UK surged by 300% to 3.5 million as academics, journalists, and left-leaning politicians left X. Threads, initially more popular, is now only 1.5 times larger than Bluesky. Meta reduced political content to avoid controversy, while X under Musk allows more freewheeling content. Meta introduced custom feeds to compete with Bluesky.

X Launches Merchandise Store with Limited Initial Product Line

4 months ago

X (Twitter)

X has launched its official merchandise store, starting with a limited selection of branded apparel including t-shirts and caps. Currently, the store ships only within the U.S. and purchases are online-only. The launch aims to engage platform enthusiasts, create a tangible brand connection, build community identification, and support platform visibility. Future product expansion is promised, marking X's venture into branded merchandise.

X Launches 'Lightning Notes' with Enhanced Speed for Community Fact-Checking

4 months ago

X (Twitter)

X launches 'Lightning Notes' to enhance community fact-checking speed. Notes can go live in as little as 14 minutes after being written, thanks to a new scoring system and 800k+ global contributors. Contributors can write notes on specific images or videos, which automatically show on new posts with matching media. Research shows notes reduce sharing of posts by 60%, increase deletion by 80%, and are highly accurate.

X Doubles Basic API Tier Pricing

5 months ago

X (Twitter)

X has announced significant changes to its API pricing and features. Free Tier now includes 500 posts/month and 50 reads/month, with free verified services. Basic Tier increases to $200/month or $1,800/year with a 25% discount, limited to 1 top-up. Pro Tier remains $5,000/month or $54,000/year with a 10% discount, also limited to 1 top-up. Changes were communicated via email but are not yet in online documentation.

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