X (Twitter) News & Updates for December 2024

X Introduces Follower vs Non-Follower Analytics Feature

15 days ago

X has introduced a new analytics feature that compares follower and non-follower engagement metrics, providing creators insights into content performance. The data shows non-follower engagement often exceeds follower interactions, with only 2.3% of engaging users being followers, indicating significant reach. Similar trends on Threads suggest algorithms may favor non-follower content distribution, impacting community development. This feature is available to X Premium subscribers.

X Introduces Labels for Parody and Fan Accounts

18 days ago

X (Twitter)

X (formerly Twitter) has introduced a mandatory labeling system to help users identify parody and fan accounts, featuring a jester's hat icon for parody accounts. This system aims to distinguish between official and unofficial accounts and reduce user confusion. It addresses issues from the sale of blue verification checkmarks, widespread impersonation, and decreased brand trust, representing efforts to restore platform integrity.

Meta's Threads Loses Ground to Bluesky as Users Flock from Elon Musk's X

26 days ago

Threads X (Twitter) +1 more

Meta’s Threads is losing users to Bluesky after Trump's election. Bluesky's daily users in the US and UK surged by 300% to 3.5 million as academics, journalists, and left-leaning politicians left X. Threads, initially more popular, is now only 1.5 times larger than Bluesky. Meta reduced political content to avoid controversy, while X under Musk allows more freewheeling content. Meta introduced custom feeds to compete with Bluesky.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

X Launches Merchandise Store with Limited Initial Product Line

1 months ago

X (Twitter)

X has launched its official merchandise store, starting with a limited selection of branded apparel including t-shirts and caps. Currently, the store ships only within the U.S. and purchases are online-only. The launch aims to engage platform enthusiasts, create a tangible brand connection, build community identification, and support platform visibility. Future product expansion is promised, marking X's venture into branded merchandise.

X Launches 'Lightning Notes' with Enhanced Speed for Community Fact-Checking

1 months ago

X (Twitter)

X launches 'Lightning Notes' to enhance community fact-checking speed. Notes can go live in as little as 14 minutes after being written, thanks to a new scoring system and 800k+ global contributors. Contributors can write notes on specific images or videos, which automatically show on new posts with matching media. Research shows notes reduce sharing of posts by 60%, increase deletion by 80%, and are highly accurate.

X Doubles Basic API Tier Pricing

1 months ago

X (Twitter)

X has announced significant changes to its API pricing and features. Free Tier now includes 500 posts/month and 50 reads/month, with free verified services. Basic Tier increases to $200/month or $1,800/year with a 25% discount, limited to 1 top-up. Pro Tier remains $5,000/month or $54,000/year with a 10% discount, also limited to 1 top-up. Changes were communicated via email but are not yet in online documentation.

X Expands Radar Access - Real-Time Trend Analysis Tool for Premium+ Users

2 months ago

X (Twitter)

X (formerly Twitter) has expanded Radar, its rebranded real-time trend analysis tool, to Premium+ subscribers. Previously known as Insights and exclusive to Verified Organizations, Radar now costs $16 monthly or $168 annually. Features include real-time trend monitoring, conversation tracking, keyword analytics, and marketing tools. This update makes Radar accessible to smaller businesses, enhancing trend identification and audience targeting.

X Rolls Out Rich Text Formatting for Premium Users

2 months ago

X (Twitter)

X, formerly known as Twitter, now offers rich text formatting for Premium Basic subscribers. The update includes a new button in the post composer, allowing bold and italic text. This aims to enhance user experience with more expressive options. Visible to all but accessible only to premium users, it may boost engagement and encourage subscriptions, reflecting X's strategy to diversify features and monetize the platform.

X Overhauls Creator Revenue Sharing, Shifts to Premium User Engagement Model

2 months ago

X (Twitter)

X, formerly Twitter, has revamped its Creator Revenue Sharing program to link creator content directly with compensation, potentially boosting payouts. Key changes include engagement-based payouts from Premium users, direct user support through X Premium subscriptions, and growth-linked earnings tied to Premium subscription increases. This aims to enhance earnings, incentivize quality content, and grow Premium subscriber bases.

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