X is improving its ads platform with sleeker, less intrusive ads that blend naturally into timelines and have an aesthetic score influencing pricing. AI-powered targeting and Grok enable precise audience reach, fast ad creation, and transparency via an expanded "Explain this post" feature. X supports SMBs with AI tools for efficient campaigns and aims to build trust and stronger connections between brands and users.
X and AppsFlyer launched Advanced SRN integration to improve iOS ad measurement, overcoming Apple's ATT limits. It uses deterministic and privacy-compliant modeling for full, privacy-safe insights. Combined with AppsFlyer's SSOT, it unifies data for better optimization, cutting eCPI by 27%. This boosts visibility, ROAS, and LTV without extra complexity, aiding advertisers targeting X's engaged young users.
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X has introduced AI advertising tools to improve brand engagement. The Prefill with Grok feature enables quick ad creation by entering a website URL, generating tailored copy, images, and calls to action while allowing creative control. The Analyze Campaign with Grok feature provides AI-driven insights for performance trends and optimization. Initially available to small and medium-sized businesses, these tools will expand access to a broader advertiser base.
X has launched a dedicated video tab for US users, replacing the Communities section after a year of testing. Video views have increased by 40% year-over-year, and the new tab provides a full-screen video feed. This update focuses on enhancing user experience and engagement rather than acquiring new users, aiming to improve video interaction and create advertising opportunities.
X has launched a mandatory labeling system for parody and fan accounts, featuring a jester's hat icon. This update aims to enhance user experience by clearly distinguishing between official accounts and parody accounts, addressing confusion among users. The change responds to challenges like impersonation incidents linked to blue verification checkmarks, which affected brand trust. The jester's hat icon will help users identify parody content more easily.
X has launched its official merchandise store, starting with a limited selection of branded apparel including t-shirts and caps. Currently, the store ships only within the U.S. and purchases are online-only. The launch aims to engage platform enthusiasts, create a tangible brand connection, build community identification, and support platform visibility. Future product expansion is promised, marking X's venture into branded merchandise.
X launches 'Lightning Notes' to enhance community fact-checking speed. Notes can go live in as little as 14 minutes after being written, thanks to a new scoring system and 800k+ global contributors. Contributors can write notes on specific images or videos, which automatically show on new posts with matching media. Research shows notes reduce sharing of posts by 60%, increase deletion by 80%, and are highly accurate.
X has announced significant changes to its API pricing and features. Free Tier now includes 500 posts/month and 50 reads/month, with free verified services. Basic Tier increases to $200/month or $1,800/year with a 25% discount, limited to 1 top-up. Pro Tier remains $5,000/month or $54,000/year with a 10% discount, also limited to 1 top-up. Changes were communicated via email but are not yet in online documentation.
X, formerly Twitter, has revamped its Creator Revenue Sharing program to link creator content directly with compensation, potentially boosting payouts. Key changes include engagement-based payouts from Premium users, direct user support through X Premium subscriptions, and growth-linked earnings tied to Premium subscription increases. This aims to enhance earnings, incentivize quality content, and grow Premium subscriber bases.
