X Ads News & Updates for August 2025

X Launches Smarter Ads with AI and Grok to Empower SMBs and Enhance Trust

8 days ago

X is improving its ads platform with sleeker, less intrusive ads that blend naturally into timelines and have an aesthetic score influencing pricing. AI-powered targeting and Grok enable precise audience reach, fast ad creation, and transparency via an expanded "Explain this post" feature. X supports SMBs with AI tools for efficient campaigns and aims to build trust and stronger connections between brands and users.

X and AppsFlyer Launch Advanced SRN for Complete iOS Ad Measurement

21 days ago

X Ads

X and AppsFlyer launched Advanced SRN integration to improve iOS ad measurement, overcoming Apple's ATT limits. It uses deterministic and privacy-compliant modeling for full, privacy-safe insights. Combined with AppsFlyer's SSOT, it unifies data for better optimization, cutting eCPI by 27%. This boosts visibility, ROAS, and LTV without extra complexity, aiding advertisers targeting X's engaged young users.

X Introduces Grok AI Tools for Advertisers to Streamline Ad Creation and Analysis

5 months ago

Grok X Ads

X has introduced AI advertising tools to improve brand engagement. The Prefill with Grok feature enables quick ad creation by entering a website URL, generating tailored copy, images, and calls to action while allowing creative control. The Analyze Campaign with Grok feature provides AI-driven insights for performance trends and optimization. Initially available to small and medium-sized businesses, these tools will expand access to a broader advertiser base.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

X expands antitrust lawsuit against advertisers over alleged systematic boycott

6 months ago

X Ads

X is suing more advertisers in an antitrust lawsuit, claiming a systematic illegal boycott led by CEO Linda Yaccarino. The suit, initially filed against the World Federation of Advertisers and its Global Alliance of Responsible Media, now includes companies like Nestlé and Lego. The complaint alleges the WFA orchestrated a boycott to force Twitter into compliance, harming its ad revenue. Musk has noted stagnant user growth and unimpressive revenue.

X Launches AI-Powered Advertising Platform Targeting Small and Medium Businesses

9 months ago

X Ads

X (formerly Twitter) has launched a redesigned advertising platform for small and medium-sized businesses (SMBs), focusing on simplicity and AI-driven optimization. Key features include AI-powered targeting, automated bid optimization, instant tracking pixel setup, simplified campaign creation, a metrics dashboard, and one-click customer support. The platform aims to remove barriers for SMBs, allowing quick campaign launches and detailed metrics.

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Global Alliance for Responsible Media Discontinues Amid Elon Musk's Antitrust Lawsuit

12 months ago

X (Twitter) Compliance Monitoring +1 more

The World Federation of Advertisers is discontinuing the Global Alliance for Responsible Media (GARM) after Elon Musk's X filed an antitrust lawsuit alleging GARM's members colluded to withhold advertising revenue from Twitter. WFA plans to contest the allegations, confident in their compliance. GARM, founded in 2019, aimed to define standards for hate speech and misinformation. The lawsuit follows advertiser exits from Twitter after Musk's takeover.

X challenges advertisers, shaking up media status quo

1 years ago

X Ads

X is suing the Global Alliance for Responsible Media (GARM) and its members, accusing them of mob-like behavior. CEO Linda Yacarrino announced the lawsuit via video. This marks a significant escalation in the standoff between Elon Musk and advertisers since acquiring X (formerly Twitter). The move aims to disrupt ad watchdogs and reshape the industry. Advertisers fear legal and political risks, sparking debate over Musk's true intentions.

X Introduces 'Trend Genius' Ads, AI-Powered Tool for Hyper-Relevant Ad Placements

1 years ago

X Ads

X has launched 'Trend Genius' ads, using AI to help advertisers tap into trending topics. These ads detect rising discussions and align ad placements with relevant mentions. Advertisers can select topics like sports or fashion, and ads are deployed when conversations peak. Concerns exist about the accuracy of X's AI, given past issues with Grok AI. Despite potential issues, early tests show high engagement rates. Trend Genius ads are now available.

X Launches New Ads Analytics Dashboard

1 years ago

X Ads

Last month, X launched advanced analytics dashboards for premium users. Now, they previewed a new ad analytics dashboard with large performance charts and intuitive navigation. Despite these improvements, X faces challenges with brand risk, brand safety, and controversial content, deterring advertisers. The platform's reliance on ad revenue and stagnant user growth complicate efforts to attract advertisers, making the new dashboard's success uncertain.

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