Browse X Ads updates sorted by latest
19 hours ago
X and AppsFlyer launched Advanced SRN integration to improve iOS ad measurement, overcoming Apple's ATT limits. It uses deterministic and privacy-compliant modeling for full, privacy-safe insights. Combined with AppsFlyer's SSOT, it unifies data for better optimization, cutting eCPI by 27%. This boosts visibility, ROAS, and LTV without extra complexity, aiding advertisers targeting X's engaged young users.
X has introduced AI advertising tools to improve brand engagement. The Prefill with Grok feature enables quick ad creation by entering a website URL, generating tailored copy, images, and calls to action while allowing creative control. The Analyze Campaign with Grok feature provides AI-driven insights for performance trends and optimization. Initially available to small and medium-sized businesses, these tools will expand access to a broader advertiser base.
5 months ago
X is suing more advertisers in an antitrust lawsuit, claiming a systematic illegal boycott led by CEO Linda Yaccarino. The suit, initially filed against the World Federation of Advertisers and its Global Alliance of Responsible Media, now includes companies like Nestlé and Lego. The complaint alleges the WFA orchestrated a boycott to force Twitter into compliance, harming its ad revenue. Musk has noted stagnant user growth and unimpressive revenue.
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8 months ago
X (formerly Twitter) has launched a redesigned advertising platform for small and medium-sized businesses (SMBs), focusing on simplicity and AI-driven optimization. Key features include AI-powered targeting, automated bid optimization, instant tracking pixel setup, simplified campaign creation, a metrics dashboard, and one-click customer support. The platform aims to remove barriers for SMBs, allowing quick campaign launches and detailed metrics.
Trending ️🔥11 months ago
The World Federation of Advertisers is discontinuing the Global Alliance for Responsible Media (GARM) after Elon Musk's X filed an antitrust lawsuit alleging GARM's members colluded to withhold advertising revenue from Twitter. WFA plans to contest the allegations, confident in their compliance. GARM, founded in 2019, aimed to define standards for hate speech and misinformation. The lawsuit follows advertiser exits from Twitter after Musk's takeover.
11 months ago
X is suing the Global Alliance for Responsible Media (GARM) and its members, accusing them of mob-like behavior. CEO Linda Yacarrino announced the lawsuit via video. This marks a significant escalation in the standoff between Elon Musk and advertisers since acquiring X (formerly Twitter). The move aims to disrupt ad watchdogs and reshape the industry. Advertisers fear legal and political risks, sparking debate over Musk's true intentions.
12 months ago
X has launched 'Trend Genius' ads, using AI to help advertisers tap into trending topics. These ads detect rising discussions and align ad placements with relevant mentions. Advertisers can select topics like sports or fashion, and ads are deployed when conversations peak. Concerns exist about the accuracy of X's AI, given past issues with Grok AI. Despite potential issues, early tests show high engagement rates. Trend Genius ads are now available.
1 years ago
Last month, X launched advanced analytics dashboards for premium users. Now, they previewed a new ad analytics dashboard with large performance charts and intuitive navigation. Despite these improvements, X faces challenges with brand risk, brand safety, and controversial content, deterring advertisers. The platform's reliance on ad revenue and stagnant user growth complicate efforts to attract advertisers, making the new dashboard's success uncertain.
1 years ago
X Ads Academy is a new e-learning platform for businesses and marketers to create effective ad campaigns on X. It offers tailored courses and learning paths for beginners and professionals, including tutorials and certification programs. Users can earn badges to showcase their expertise. The platform launches with 31 courses and 4 certifications, covering fundamentals, creative best practices, and conversion tracking, with real-time updates and new content.
