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X Launches AI-Powered Advertising Platform Targeting Small and Medium Businesses

X Launches AI-Powered Advertising Platform Targeting Small and Medium Businesses

1 months ago

X Ads

X (formerly Twitter) has launched a redesigned advertising platform for small and medium-sized businesses (SMBs), focusing on simplicity and AI-driven optimization. Key features include AI-powered targeting, automated bid optimization, instant tracking pixel setup, simplified campaign creation, a metrics dashboard, and one-click customer support. The platform aims to remove barriers for SMBs, allowing quick campaign launches and detailed metrics.

X Business
X Business

Official Source

Official Source

X Business is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Global Alliance for Responsible Media Discontinues Amid Elon Musk's Antitrust Lawsuit Trending ️‍🔥

Global Alliance for Responsible Media Discontinues Amid Elon Musk's Antitrust Lawsuit

3 months ago

X (Twitter) Compliance Monitoring +1 more

The World Federation of Advertisers is discontinuing the Global Alliance for Responsible Media (GARM) after Elon Musk's X filed an antitrust lawsuit alleging GARM's members colluded to withhold advertising revenue from Twitter. WFA plans to contest the allegations, confident in their compliance. GARM, founded in 2019, aimed to define standards for hate speech and misinformation. The lawsuit follows advertiser exits from Twitter after Musk's takeover.

X challenges advertisers, shaking up media status quo

X challenges advertisers, shaking up media status quo

3 months ago

X Ads

X is suing the Global Alliance for Responsible Media (GARM) and its members, accusing them of mob-like behavior. CEO Linda Yacarrino announced the lawsuit via video. This marks a significant escalation in the standoff between Elon Musk and advertisers since acquiring X (formerly Twitter). The move aims to disrupt ad watchdogs and reshape the industry. Advertisers fear legal and political risks, sparking debate over Musk's true intentions.

Digiday
Digiday
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GA4 Auditor
GA4 Auditor

Verified Sponsor

Verified Sponsor

GA4 Auditor is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Open Source
X Introduces 'Trend Genius' Ads, AI-Powered Tool for Hyper-Relevant Ad Placements

X Introduces 'Trend Genius' Ads, AI-Powered Tool for Hyper-Relevant Ad Placements

4 months ago

X Ads

X has launched 'Trend Genius' ads, using AI to help advertisers tap into trending topics. These ads detect rising discussions and align ad placements with relevant mentions. Advertisers can select topics like sports or fashion, and ads are deployed when conversations peak. Concerns exist about the accuracy of X's AI, given past issues with Grok AI. Despite potential issues, early tests show high engagement rates. Trend Genius ads are now available.

X Business
X Business

Official Source

Official Source

X Business is a Official Source. The source has been verified by Swipe Insight team.

Official Source
X Launches New Ads Analytics Dashboard

X Launches New Ads Analytics Dashboard

4 months ago

X Ads

Last month, X launched advanced analytics dashboards for premium users. Now, they previewed a new ad analytics dashboard with large performance charts and intuitive navigation. Despite these improvements, X faces challenges with brand risk, brand safety, and controversial content, deterring advertisers. The platform's reliance on ad revenue and stagnant user growth complicate efforts to attract advertisers, making the new dashboard's success uncertain.

Sid Rao
Sid Rao
X Relaunches Ads Education Platform as "X Ads Academy" with New Courses and Certifications

X Relaunches Ads Education Platform as "X Ads Academy" with New Courses and Certifications

4 months ago

X Ads

X Ads Academy is a new e-learning platform for businesses and marketers to create effective ad campaigns on X. It offers tailored courses and learning paths for beginners and professionals, including tutorials and certification programs. Users can earn badges to showcase their expertise. The platform launches with 31 courses and 4 certifications, covering fundamentals, creative best practices, and conversion tracking, with real-time updates and new content.

X Ads
X Ads

Official Source

Official Source

X Ads is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Elon Musk Attends Cannes Lions to Win Back Advertisers for X

Elon Musk Attends Cannes Lions to Win Back Advertisers for X

5 months ago

X (Twitter) X Ads

Elon Musk is at the Cannes Lions Festival to win back advertisers after many left X (formerly Twitter) due to brand safety concerns and his controversial posts. Musk clarified his previous comments were aimed at those insisting on censorship, not all advertisers. He emphasized X's commitment to free speech and brand safety, highlighting AI improvements for ad targeting. Despite efforts, brands remain cautious due to Musk's past behavior and the platform's history of toxic content.

Adweek
Adweek
X (Twitter) launches Chrome extension for managing audience targeting at scale

X (Twitter) launches Chrome extension for managing audience targeting at scale

5 months ago

X (Twitter) X Ads

New Chrome Extension for X Advertisers offers easy access to powerful targeting solutions directly from X Ads Account. With AI-based targeting, users can choose from the audience store, create and save their own, or request custom audiences. The extension allows pro targeting selection, instant audience upload, and promises upcoming autopilot functionality for optimal ad setups. Download at the Chrome Web Store.

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