
X and AppsFlyer Launch Advanced SRN for Complete iOS Ad Measurement
19 hours ago
X and AppsFlyer launched Advanced SRN integration to improve iOS ad measurement, overcoming Apple's ATT limits. It uses deterministic and privacy-compliant modeling for full, privacy-safe insights. Combined with AppsFlyer's SSOT, it unifies data for better optimization, cutting eCPI by 27%. This boosts visibility, ROAS, and LTV without extra complexity, aiding advertisers targeting X's engaged young users.