Threads, Instagram's social app, is full of engagement bait, prioritizing comments over reposts or likes. Katie Notopoulos tested this by posting rage bait topics, which garnered significant engagement. Rage baiting can flood feeds and annoy users. Meta claims replies are just one factor in their algorithm. Engagement bait works well on Threads due to its user base's inexperience with such tactics. Threads is still evolving, and engagement bait may not dominate forever.
The World Federation of Advertisers is discontinuing the Global Alliance for Responsible Media (GARM) after Elon Musk's X filed an antitrust lawsuit alleging GARM's members colluded to withhold advertising revenue from Twitter. WFA plans to contest the allegations, confident in their compliance. GARM, founded in 2019, aimed to define standards for hate speech and misinformation. The lawsuit follows advertiser exits from Twitter after Musk's takeover.
Apple is delaying the release of its new AI features, Apple Intelligence, originally planned for the iOS 18 and iPadOS 18 launches in September, to October. The delay aims to fix bugs and ensure stability. This change means the first iPhone 16 models may ship without these AI features. Apple is counting on AI to boost iPhone sales and expects to ship 90 million iPhone 16 units. Analysts are optimistic about the AI overhaul's potential success.
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European regulators accuse Apple of stifling competition with its App Store policies, breaching new tech rules by restricting alternative app promotions. In March, Apple was fined 1.8 billion euros for market dominance abuse. Regulators claim Apple's terms prevent developers from steering customers to cheaper options. Apple disputes the allegations, stating its plans comply with the law and that most developers would pay the same or less in fees.
Microsoft CEO Satya Nadella is reportedly worried about an OpenAI deal with Apple. Nadella recently met with Sam Altman to discuss the deal, which could impact Microsoft's product ambitions. OpenAI and Apple have reportedly reached an agreement to incorporate OpenAI services into Apple products. This deal could be worth billions. Altman has faced scrutiny from former employees and board members.
French trade associations representing 800 advertisers, publishers, and agencies have urged Apple CEO Tim Cook to halt the rollout of a new "web eraser" feature in iOS 18, fearing it could harm the online advertising industry. The tool would allow Safari users to remove unwanted content like ads and images from webpages. They argue this could jeopardize the online-advertising business model, restrict access to information, and threaten jobs.
Amazon's Prime Video ads were launched three months ago and are gaining popularity among advertisers. Some experts predict that Amazon could secure up to 15% of video budgets this year. Amazon has adjusted its pricing to be more competitive and has exceeded advertisers' reach goals. Although some are concerned about the high prices, Amazon is still seen as being in a strong position, with Wall Street predicting that the ad offering could generate over $5 billion in revenue.
Microsoft and OpenAI are reportedly planning to build a $100 billion supercomputer to power artificial intelligence. OpenAI, nearly half-owned by Microsoft, will be allowed to train its models on the reporting of Axel Springer, the parent company of Business Insider.
