Data Protection News & Updates for December 2024

Facebook Developers Handle User Data Deletion Requests

1 months ago

Meta’s Developer Platform emphasizes privacy and security, requiring developers to delete user data upon request as per Platform Terms Section 3(d)(i). When users request data deletion, developers receive an email with details on their obligations. Developers can access their app’s advanced settings to download this data. For further guidance on handling data deletion requests, developers are directed to a link. Meta appreciates developers' efforts in enhancing privacy and security.

App Defense Alliance Unveils New Data Security Standards

2 months ago

Data Protection Facebook

Meta, Google, and Microsoft, as part of the App Defense Alliance, have released the first Application Security Assessment (ASA) standards. These include Mobile App, Web App, and Cloud App Specifications, aimed at enhancing app security through guidelines on secure development and data protection. Developers are encouraged to adopt these standards to build safer apps, while existing data security programs remain unchanged.

Meta Announces New Data Access Renewal Process for Developers

4 months ago

Data Protection Meta

Meta is introducing a new consolidated data access assessment for developers starting in October 2024. This aims to simplify and streamline the certification process, replacing multiple annual assessments with a single yearly review, saving time and resources. Some developers may still receive individual questionnaires until the new system is fully implemented. Meta is committed to enhancing this process and welcomes feedback.

Oracle's Ad Business Collapse Sparks Industry Layoffs and Uncertainty

5 months ago

Programmatic Ads Data Protection

Oracle is shutting down its advertising division, leading to hundreds of layoffs. The company’s leadership shows no interest in selling the division, despite its previous $2 billion revenue. Privacy issues and a declining market value contributed to the decision. Ad tech firms like Integral Ad Science are looking to hire the laid-off talent. Oracle’s decision reflects broader industry challenges and the complexity of privacy regulations.

The Ultimate Google Analytics Audit Tool

Featured

Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.

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Google Database Leak Exposes Massive Privacy Violations Including Children's Voice Data

6 months ago

Data Protection

An internal Google database obtained by 404 Media reveals thousands of privacy incidents over six years, including recording children's voices, saving license plates from Street View, and leaking personal data. Issues ranged from minor to significant, involving Google’s products, third-party vendors, and employee errors. Google stated all flagged issues were reviewed and resolved at the time. The dataset was verified by 404 Media and confirmed by Google.

Advertisers Urge Apple to Halt 'Web Eraser' Rollout Over Ad Revenue Fears

6 months ago

Programmatic Ads Data Protection

French trade associations representing 800 advertisers, publishers, and agencies have urged Apple CEO Tim Cook to halt the rollout of a new "web eraser" feature in iOS 18, fearing it could harm the online advertising industry. The tool would allow Safari users to remove unwanted content like ads and images from webpages. They argue this could jeopardize the online-advertising business model, restrict access to information, and threaten jobs.

GPP Extensions Address State-Specific Privacy Regulations with Updates

7 months ago

Data Protection

From July 1st, the Global Privacy Platform (GPP) will include updates for privacy regulations in Florida, Montana, Oregon, and Texas. These updates provide technical specifications for each state, aiding implementers in state-specific compliance. Stakeholders can provide feedback during a public comment period until June 10th. The updates are part of nine commits, each addressing tasks related to state-specific updates.

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Reddit Sued by Advertiser Over Alleged Click Fraud

7 months ago

Data Protection Reddit

Reddit is under lawsuit by LevelFields, an AI-based investment research platform, for allegedly not verifying if actual people clicked on its ads. The complaint states that Reddit didn't ensure the ads weren't clicked by bots. Reddit refused LevelFields' request for IP address data for ad verification. The lawsuit suggests that Reddit, serving ads on its site, can effectively track click fraud. The case could potentially evolve into a class action.

Ad Tech's Mixed Response to Google's Recent Cookie Delay

7 months ago

Data Protection Cookieless Future

Google's third delay in phasing out third-party cookies has stirred mixed reactions among ad tech executives. Some are frustrated due to the lack of specific details, while others see it as an opportunity to test new tools. The timeline for this phase-out remains uncertain, prompting calls for Google to deploy existing sandbox features across all Chrome traffic. However, larger ad tech companies are navigating these changes more smoothly, having factored in the uncertainty into their plans.

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