Instagram Tests Pop-Up Ads in Friends' Stories
Instagram is testing more invasive ads by injecting pop-up ads for the game "Super Rumble" into users' stories. These ads appear under friends' stories and are unskippable until a timer runs out, similar to ads in mobile games. Users on social media and Reddit have expressed frustration, describing the ads as annoying and intrusive. Meta has not commented on whether these ads will be rolled out more widely.