The Ad Creative ID Framework aims to improve Connected TV (CTV) advertising by introducing unique identifiers for ad creatives. IAB Tech Lab announced this to support registered creative IDs in cross-platform digital video delivery. The framework enhances frequency capping, competitive separation, cross-platform reporting, campaign reconciliation, and ROI. It includes a common specification for an Ad Registry Metadata API and a VAST Addendum for universal creative IDs.
From July 1st, the Global Privacy Platform (GPP) will include updates for privacy regulations in Florida, Montana, Oregon, and Texas. These updates provide technical specifications for each state, aiding implementers in state-specific compliance. Stakeholders can provide feedback during a public comment period until June 10th. The updates are part of nine commits, each addressing tasks related to state-specific updates.
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