IAB Tech Lab

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IAB Tech Lab Launches Ad Creative ID Framework to Enhance CTV Advertising Experience

IAB Tech Lab Launches Ad Creative ID Framework to Enhance CTV Advertising Experience

26 days ago

The Ad Creative ID Framework aims to improve Connected TV (CTV) advertising by introducing unique id...

GPP Extensions Address State-Specific Privacy Regulations with Updates

GPP Extensions Address State-Specific Privacy Regulations with Updates

1 months ago

From July 1st, the Global Privacy Platform (GPP) will include updates for privacy regulations in Flo...