IAB Tech Lab | Swipe Insight

IAB Tech Lab Launches Ad Creative ID Framework to Enhance CTV Advertising Experience

1 years ago

The Ad Creative ID Framework aims to improve Connected TV (CTV) advertising by introducing unique identifiers for ad creatives. IAB Tech Lab announced this to support registered creative IDs in cross-platform digital video delivery. The framework enhances frequency capping, competitive separation, cross-platform reporting, campaign reconciliation, and ROI. It includes a common specification for an Ad Registry Metadata API and a VAST Addendum for universal creative IDs.

GPP Extensions Address State-Specific Privacy Regulations with Updates

1 years ago

Data Protection

From July 1st, the Global Privacy Platform (GPP) will include updates for privacy regulations in Florida, Montana, Oregon, and Texas. These updates provide technical specifications for each state, aiding implementers in state-specific compliance. Stakeholders can provide feedback during a public comment period until June 10th. The updates are part of nine commits, each addressing tasks related to state-specific updates.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.