CTV News

Here are the key CTV updates you must know about in 2024:

• Microsoft Brings CTV Ads to Everyone with 860 Publisher Network
• Outbrain Acquires Teads for $1 Billion in Major Ad Tech Deal
• YouTube's 2024 Upfront Pitch: New AI-Powered Ad Product and Creator Takeovers
• Generative AI Escalates Ad Fraud by 23%, DoubleVerify Reports
• Google Enhances YouTube CTV Advertising with Fewer, Longer Ad Breaks
• Roku Launches Roku Exchange to Democratize TV Streaming Advertising
• IAB Tech Lab Launches Ad Creative ID Framework to Enhance CTV Advertising Experience
• YouTube Leads Streaming War with 9.7% of TV Time, Surpassing Netflix's 7.6%
• Why Yahoo DSP Adding CTV Support for Nielsen Rivals Matters for TV Measurement
• Streaming Hits Record 41.4% of TV Viewing in July, YouTube Breaks 10% for First Time
• Political Ad Spend Boosts Connected TV Media
• Microsoft adds video and CTV ads, including Netflix, to Advertising Editor
• Netflix In-Houses Adtech: Buyers Seek Better Attribution, Granular Targeting, Programmatic
• Rethinking Ad Investment: Moving Beyond Brand vs Performance Model
• YouTube Challenges Traditional TV with Creator Content and New Ad Formats

Please note these CTV updates are listed in order of user engagement and traffic. You can view all the trending stories on our website.

Here are the latest CTV news and updates for September 2024 that you should know about:

• Streaming Hits Record 41.4% of TV Viewing in July, YouTube Breaks 10% for First Time
• Google Enhances YouTube CTV Advertising with Fewer, Longer Ad Breaks
• Political Ad Spend Boosts Connected TV Media
• Outbrain Acquires Teads for $1 Billion in Major Ad Tech Deal
• YouTube Leads Streaming War with 9.7% of TV Time, Surpassing Netflix's 7.6%
• Generative AI Escalates Ad Fraud by 23%, DoubleVerify Reports
• Microsoft Brings CTV Ads to Everyone with 860 Publisher Network
• Roku Launches Roku Exchange to Democratize TV Streaming Advertising
• IAB Tech Lab Launches Ad Creative ID Framework to Enhance CTV Advertising Experience

The above CTV updates are listed chronologically, with the most recent first. To view additional updates, click the 'Load More' button above.

Here are the top CTV tools that can help you with your daily tasks:

• Genero - Efficient global network for creative content production

Please note that these tools are listed by recency. For a more comprehensive selection, visit our tools center page.

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