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Google launches new Demand Gen features boosting Shoppable CTV and Travel Ads

Google launches new Demand Gen features boosting Shoppable CTV and Travel Ads

9 days ago

Google Ads CTV

Google is expanding Demand Gen features, making them generally available to enhance its role across YouTube and Google. New tools include Shoppable CTV for buying products via YouTube ads on TVs, Attributed Branded Searches to track brand search impact, and Travel Feeds for dynamic hotel ads. Demand Gen drives 7% more conversions with TV screens and helped LG Electronics achieve 24% higher conversion rates and 91% lower CPA than paid social campaigns.

Google
Google

Official Source

Official Source

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Official Source
Google NewFront unveils DV360 updates for smarter CTV inventory selection

Google NewFront unveils DV360 updates for smarter CTV inventory selection

9 months ago

CTV Display & Video 360

Google NewFront unveiled updates to Display & Video 360, addressing changing consumer behavior on Connected TV (CTV). New features include live inventory access and partnerships with platforms like Netflix, reaching 98% of CTV households. Programmatic bidding options have expanded, and a new commerce solution connects viewers with purchases across various retailers. Google AI is integrated to enhance ad buying and streamline campaign management.

Google
Google

Official Source

Official Source

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Official Source
Google Ad Manager enhances CTV advertising with new tools for revenue optimization

Google Ad Manager enhances CTV advertising with new tools for revenue optimization

1 years ago

CTV

Google Ad Manager enhances CTV advertising with tools for revenue optimization and viewer experience. With 86% of CTV inventory bought programmatically, it helps publishers connect with buyers through audience signals. Key features include direct payments for Open Bidding, an Ad Review Center for transparency, and server-side unwrapping to reduce errors. Publishers can test these tools now, with more innovations expected in the New Year.

Google
Google

Official Source

Official Source

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Official Source
Streaming Hits Record 41.4% of TV Viewing in July, YouTube Breaks 10% for First Time

Streaming Hits Record 41.4% of TV Viewing in July, YouTube Breaks 10% for First Time

1 years ago

CTV

Streaming made TV history in July 2024, accounting for 41.4% of TV viewing, the highest ever in Nielsen’s The Gauge. The Summer Olympics boosted broadcast and streaming, with Peacock up 33%. YouTube became the first streaming platform to exceed 10% of TV usage. Cable viewing remained steady but lost share due to overall TV usage increase. Top streaming programs included House of the Dragon, Bluey, and The Boys.

Nielsen
Nielsen
Upload Meta Ads in bulk via Google Sheets

Upload Meta Ads in bulk via Google Sheets

Featured

Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.

Markifact
Markifact

Verified Sponsor

Verified Sponsor

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Verified Sponsor
Open Source
Google Enhances YouTube CTV Advertising with Fewer, Longer Ad Breaks

Google Enhances YouTube CTV Advertising with Fewer, Longer Ad Breaks

1 years ago

CTV Display & Video 360 +1 more

Google has updated YouTube's advertising model for connected TVs (CTVs), enhancing viewer engagement and advertiser effectiveness. Features include longer viewing sessions before ad breaks, grouped video ads, fewer interruptions, and viewer control over skipping ads. Initially for longer videos, this now extends to more longform CTV content. Advertisers benefit from increased engagement, automatic implementation, and broader reach, optimizing YouTube CTV advertising.

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Political Ad Spend Boosts Connected TV Media

Political Ad Spend Boosts Connected TV Media

1 years ago

CTV Agencies

Political ad spending in the U.S. is increasingly directed towards connected TV (CTV), especially for local and statewide elections. The 2024 election cycle has seen a significant rise in ad spend compared to 2020, with Democrats currently outspending Republicans. CTV's appeal lies in its enhanced targeting and measurement capabilities. Experts predict that as the election nears, CTV ad spend will continue to grow, reflecting a shift from traditional media.

Digiday
Digiday
Outbrain Acquires Teads for $1 Billion in Major Ad Tech Deal Trending ️‍🔥

Outbrain Acquires Teads for $1 Billion in Major Ad Tech Deal

1 years ago

CTV Programmatic Ads

Outbrain is acquiring Teads from Altice for $1 billion. Altice, which bought Teads in 2017 for $307 million, is selling to offset its debt. Outbrain will pay $725 million in cash, $25 million deferred, and issue 35 million shares to Altice. Outbrain CEO David Kostman will lead the new company, with Teads co-CEOs as co-presidents. The acquisition aims to expand Outbrain's reach into TV and video, enhancing its advertising capabilities.

YouTube Leads Streaming War with 9.7% of TV Time, Surpassing Netflix's 7.6%

YouTube Leads Streaming War with 9.7% of TV Time, Surpassing Netflix's 7.6%

1 years ago

CTV YouTube

YouTube claims 9.7% of total TV time, second only to Netflix (7.6%), driven by its vast user-generated content, familiarity, and free ad-supported model. As traditional TV and online video converge, YouTube is poised to capture more viewing time. Brands can capitalize by diversifying content, leveraging ads, collaborating with creators, investing in Shorts, exploring YouTube TV ads, and using YouTube Analytics for a data-driven strategy.

Generative AI Escalates Ad Fraud by 23%, DoubleVerify Reports

Generative AI Escalates Ad Fraud by 23%, DoubleVerify Reports

1 years ago

Generative AI CTV

Generative AI is enhancing ad fraud on platforms like CTV and streaming audio, causing a 23% rise in new fraud schemes and a 58% increase in ad fraud in 2023. DoubleVerify's report shows a 269% rise in bot fraud schemes. Fraud types include bot fraud, site fraud, app fraud, hijacked devices, and injected ad events. AI simplifies creating fraudulent traffic, shell company websites, new apps, and fake reviews. Scams like CycloneBot and FM Scam cost advertisers millions monthly.

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