Google Ad Manager enhances CTV advertising with new tools for revenue optimization
11 days ago
Google Ad Manager enhances CTV advertising with tools for revenue optimization and viewer experience. With 86% of CTV inventory bought programmatically, it helps publishers connect with buyers through audience signals. Key features include direct payments for Open Bidding, an Ad Review Center for transparency, and server-side unwrapping to reduce errors. Publishers can test these tools now, with more innovations expected in the New Year.