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Streaming Hits Record 41.4% of TV Viewing in July, YouTube Breaks 10% for First Time

Streaming Hits Record 41.4% of TV Viewing in July, YouTube Breaks 10% for First Time

3 months ago

CTV

Streaming made TV history in July 2024, accounting for 41.4% of TV viewing, the highest ever in Nielsen’s The Gauge. The Summer Olympics boosted broadcast and streaming, with Peacock up 33%. YouTube became the first streaming platform to exceed 10% of TV usage. Cable viewing remained steady but lost share due to overall TV usage increase. Top streaming programs included House of the Dragon, Bluey, and The Boys.

Nielsen
Nielsen
Google Enhances YouTube CTV Advertising with Fewer, Longer Ad Breaks

Google Enhances YouTube CTV Advertising with Fewer, Longer Ad Breaks

3 months ago

CTV Display & Video 360 +1 more

Google has updated YouTube's advertising model for connected TVs (CTVs), enhancing viewer engagement and advertiser effectiveness. Features include longer viewing sessions before ad breaks, grouped video ads, fewer interruptions, and viewer control over skipping ads. Initially for longer videos, this now extends to more longform CTV content. Advertisers benefit from increased engagement, automatic implementation, and broader reach, optimizing YouTube CTV advertising.

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Political Ad Spend Boosts Connected TV Media

Political Ad Spend Boosts Connected TV Media

3 months ago

CTV Agencies

Political ad spending in the U.S. is increasingly directed towards connected TV (CTV), especially for local and statewide elections. The 2024 election cycle has seen a significant rise in ad spend compared to 2020, with Democrats currently outspending Republicans. CTV's appeal lies in its enhanced targeting and measurement capabilities. Experts predict that as the election nears, CTV ad spend will continue to grow, reflecting a shift from traditional media.

Digiday
Digiday
Outbrain Acquires Teads for $1 Billion in Major Ad Tech Deal Trending ️‍🔥

Outbrain Acquires Teads for $1 Billion in Major Ad Tech Deal

3 months ago

CTV Programmatic Ads

Outbrain is acquiring Teads from Altice for $1 billion. Altice, which bought Teads in 2017 for $307 million, is selling to offset its debt. Outbrain will pay $725 million in cash, $25 million deferred, and issue 35 million shares to Altice. Outbrain CEO David Kostman will lead the new company, with Teads co-CEOs as co-presidents. The acquisition aims to expand Outbrain's reach into TV and video, enhancing its advertising capabilities.

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GA4 Auditor
GA4 Auditor

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Verified Sponsor

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Open Source
YouTube Leads Streaming War with 9.7% of TV Time, Surpassing Netflix's 7.6%

YouTube Leads Streaming War with 9.7% of TV Time, Surpassing Netflix's 7.6%

4 months ago

CTV YouTube

YouTube claims 9.7% of total TV time, second only to Netflix (7.6%), driven by its vast user-generated content, familiarity, and free ad-supported model. As traditional TV and online video converge, YouTube is poised to capture more viewing time. Brands can capitalize by diversifying content, leveraging ads, collaborating with creators, investing in Shorts, exploring YouTube TV ads, and using YouTube Analytics for a data-driven strategy.

Generative AI Escalates Ad Fraud by 23%, DoubleVerify Reports

Generative AI Escalates Ad Fraud by 23%, DoubleVerify Reports

5 months ago

Generative AI CTV

Generative AI is enhancing ad fraud on platforms like CTV and streaming audio, causing a 23% rise in new fraud schemes and a 58% increase in ad fraud in 2023. DoubleVerify's report shows a 269% rise in bot fraud schemes. Fraud types include bot fraud, site fraud, app fraud, hijacked devices, and injected ad events. AI simplifies creating fraudulent traffic, shell company websites, new apps, and fake reviews. Scams like CycloneBot and FM Scam cost advertisers millions monthly.

Microsoft Brings CTV Ads to Everyone with 860 Publisher Network Trending ️‍🔥

Microsoft Brings CTV Ads to Everyone with 860 Publisher Network

5 months ago

Microsoft Ads CTV

Microsoft Advertising is making Connected TV (CTV) advertising more accessible, allowing advertisers to reach audiences on leading streaming platforms. With ad-supported streaming subscriptions rising, CTV ad spend is expected to grow by 18.8% in the US in 2024. Microsoft’s platform offers ease of use, no setup fees, and access to over 860 CTV publishers. It leverages first-party data and search intent for precise audience targeting.

Microsoft Advertising
Microsoft Advertising

Official Source

Official Source

Microsoft Advertising is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Roku Launches Roku Exchange to Democratize TV Streaming Advertising

Roku Launches Roku Exchange to Democratize TV Streaming Advertising

5 months ago

CTV Programmatic Ads

Roku has launched Roku Exchange, a new advertising platform for TV streaming that connects ad inventory with advertiser demand, providing equal access to Roku Media for marketers. This platform leverages Roku's identity data and AI-driven optimization to maximize ad performance. It integrates with Magnite's supply-side platform and supports demand-side platforms like The Trade Desk and Google Display & Video 360, offering programmatic access and personalized ad campaigns.

Roku
Roku
IAB Tech Lab Launches Ad Creative ID Framework to Enhance CTV Advertising Experience

IAB Tech Lab Launches Ad Creative ID Framework to Enhance CTV Advertising Experience

5 months ago

CTV Programmatic Ads

The Ad Creative ID Framework aims to improve Connected TV (CTV) advertising by introducing unique identifiers for ad creatives. IAB Tech Lab announced this to support registered creative IDs in cross-platform digital video delivery. The framework enhances frequency capping, competitive separation, cross-platform reporting, campaign reconciliation, and ROI. It includes a common specification for an Ad Registry Metadata API and a VAST Addendum for universal creative IDs.

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