Streaming Hits Record 41.4% of TV Viewing in July, YouTube Breaks 10% for First Time
2 months ago
Streaming made TV history in July 2024, accounting for 41.4% of TV viewing, the highest ever in Niel...
Browse CTV updates sorted by latest
2 months ago
Streaming made TV history in July 2024, accounting for 41.4% of TV viewing, the highest ever in Niel...
Get the most out of your Google Analytics data with GA4 Auditor - a comprehensive audit tool that he...
2 months ago
Google has updated YouTube's advertising model for connected TVs (CTVs), enhancing viewer engagement...
Political ad spending in the U.S. is increasingly directed towards connected TV (CTV), especially fo...
2 months ago
Outbrain is acquiring Teads from Altice for $1 billion. Altice, which bought Teads in 2017 for $307 ...
YouTube claims 9.7% of total TV time, second only to Netflix (7.6%), driven by its vast user-generat...
4 months ago
Generative AI is enhancing ad fraud on platforms like CTV and streaming audio, causing a 23% rise in...
4 months ago
Microsoft Advertising is making Connected TV (CTV) advertising more accessible, allowing advertisers...
4 months ago
Roku has launched Roku Exchange, a new advertising platform for TV streaming that connects ad invent...
4 months ago
The Ad Creative ID Framework aims to improve Connected TV (CTV) advertising by introducing unique id...