
Amazon Ads launches Sites feature for targeted B2B advertising in Sponsored Products
4 days ago
Amazon Ads has introduced a feature for advertisers to target only business customers. In Sponsored Products campaigns, a new option called “Sites” allows advertisers to choose between displaying ads on Amazon retail, Amazon Business, and off-Amazon placements, or exclusively on Amazon Business to reach B2B shoppers. This provides brands with a strategic way to target business buyers with various budgets and product sets, enhancing their B2B presence on Amazon.