Mansour Norouzi

Canada

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About

Mansour is a Partner and Director of Amazon Advertising at Incrementum Digital. With extensive experience in Amazon Advertising and as an Amazon Seller, he has a deep understanding of e-commerce strategies. His expertise helps businesses optimize their online presence and achieve significant growth. Passionate about digital marketing, he continuously seeks innovative solutions to drive success for his clients.

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Amazon FBA Inventory Dashboard Upgraded with Demand Forecasting Tools

1 months ago

Amazon Ads Amazon Sellers

Amazon has upgraded its FBA Inventory Dashboard with a demand prediction tool that uses historical data to help sellers forecast future sales. This feature provides optimistic and average projections of weekly demand, aiding inventory decisions. While not perfect, it serves as a starting point for planning when combined with product knowledge and seasonal trends, helping sellers manage inventory levels more effectively.

Amazon Ads launches Sites feature for targeted B2B advertising in Sponsored Products

1 months ago

Amazon Ads

Amazon Ads has introduced a feature for advertisers to target only business customers. In Sponsored Products campaigns, a new option called “Sites” allows advertisers to choose between displaying ads on Amazon retail, Amazon Business, and off-Amazon placements, or exclusively on Amazon Business to reach B2B shoppers. This provides brands with a strategic way to target business buyers with various budgets and product sets, enhancing their B2B presence on Amazon.

Amazon Unlocks Free Access to Insights for Audience Creation

1 months ago

Amazon Ads

Amazon has made Amazon Insights available for audience creation at no cost. Starting June 2nd, Amazon Your Garage and Brand Store Insights will also be accessible for audience building, but not for full reporting. This change allows users to create custom audiences, such as Subscribe & Save customers who ordered more than three times, without a fee. This is beneficial for CPG brands looking to find high-LTV shoppers and create lookalike audiences.

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Amazon Ads Introduces Dynamic Headline Customization in Sponsored Brands

2 months ago

Amazon Ads

Amazon has introduced "Optimize Your Headline," a feature for Sponsored Brands that customizes ad headlines based on customer intent and search behavior. This allows Amazon Ads to automatically generate relevant headline variations, enhancing ad experiences. This shift reflects a trend of AI-powered customization in Amazon's advertising strategy, moving from static to dynamic content, with future expansions anticipated across all ad types.

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Amazon Seller API Launches New Search Query and Catalog Performance Reports

3 months ago

Amazon Sellers

Search Query Performance and Catalog Performance are now available via API, removing the need for uploads and imports. This enhances scalability and innovation. Starting February 26, 2025, the Reports API will feature two new Analytics Reports: the Search Catalog Performance Report, which tracks search engagement metrics, and the Search Query Performance Report, which measures overall query performance. This update is accessible in various international marketplaces.

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Amazon Introduces New Customer Journey Analytics Tool for Brands

5 months ago

Amazon Ads Amazon Brand Analytics +1 more

Amazon has launched a Customer Journey Analytics tool in its Brand Analytics suite, enabling brands to track customer interactions throughout the purchasing journey. It provides insights into customer engagement during awareness, consideration, intent, and purchase stages. The tool aggregates data across all ASINs at the brand level, offering metrics like branded search performance and store traffic analytics. There is potential for more detailed insights at the category and ASIN levels.

Amazon Enhances Brand Tailored Promotions with New Cross-Sell Feature

8 months ago

Amazon Ads

Amazon updates Brand Tailored Promotions with a new "Complementary Products Remarketing" segment to cross-sell related products to recent customers. This targets buyers who made a purchase in the last 30 days, promoting items they haven't yet bought. Enhanced cross-selling aims to boost customer lifetime value. Amazon now allows promotion stacking with other discounts, offering greater savings. This update benefits sellers by increasing sales.

Amazon Enhances Brand Tailored Promotions with New Audience Segmentation

9 months ago

Amazon Ads

Amazon has updated its Brand Tailored Promotions feature, enhancing audience targeting for advertisers. The update introduces new audience categories like New Customer Acquisition, Customer Retention, Re-engagement, and Cross-sell, making it easier to align campaigns with strategic goals. This refinement streamlines campaign setup, improves alignment with marketing strategies, and may lead to better ROI.

Amazon Launches Price-Discounts Dashboard for Strike-Through Pricing

11 months ago

Amazon Sellers

Amazon's new Price-Discounts dashboard allows sellers to create and manage Strike-Through Prices on products. Accessible under Advertising -> Price Discounts, it offers time-bound discounts for up to 30 days with limited inventory. Benefits include flexible duration, budget control, and performance insights. Eligibility requires a 3.5 seller feedback rating, 3-star product rating, and a minimum 5% discount.

Mansour Norouzi

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