Mansour is a Partner and Director of Amazon Advertising at Incrementum Digital. With extensive experience in Amazon Advertising and as an Amazon Seller, he has a deep understanding of e-commerce strategies. His expertise helps businesses optimize their online presence and achieve significant growth. Passionate about digital marketing, he continuously seeks innovative solutions to drive success for his clients.
5 days ago
Amazon Vine allows brands to get up to 30 real customer reviews before product launch, boosting sales by up to 30%, improving discoverability, and providing valuable insights. Eligible sellers can enroll products to be reviewed by trusted Vine Voices, experienced reviewers who provide honest, high-quality feedback. This builds early trust, enhances rankings, and helps brands improve products based on customer input.
12 days ago
Amazon's Ads Console now offers a multi-country view, replacing the single-country setup. Users can view campaigns across countries with new metrics and a cleaner interface. Downsides include chunkier rows showing fewer campaigns, confusing currency display in USD instead of local currency, and filter risks causing errors. The new beta search allows hands-free, fast campaign searching and suggests future AI-powered features.
2 months ago
Amazon has upgraded its FBA Inventory Dashboard with a demand prediction tool that uses historical data to help sellers forecast future sales. This feature provides optimistic and average projections of weekly demand, aiding inventory decisions. While not perfect, it serves as a starting point for planning when combined with product knowledge and seasonal trends, helping sellers manage inventory levels more effectively.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
2 months ago
Amazon Ads has introduced a feature for advertisers to target only business customers. In Sponsored Products campaigns, a new option called “Sites” allows advertisers to choose between displaying ads on Amazon retail, Amazon Business, and off-Amazon placements, or exclusively on Amazon Business to reach B2B shoppers. This provides brands with a strategic way to target business buyers with various budgets and product sets, enhancing their B2B presence on Amazon.
2 months ago
Amazon has made Amazon Insights available for audience creation at no cost. Starting June 2nd, Amazon Your Garage and Brand Store Insights will also be accessible for audience building, but not for full reporting. This change allows users to create custom audiences, such as Subscribe & Save customers who ordered more than three times, without a fee. This is beneficial for CPG brands looking to find high-LTV shoppers and create lookalike audiences.
3 months ago
Amazon has introduced "Optimize Your Headline," a feature for Sponsored Brands that customizes ad headlines based on customer intent and search behavior. This allows Amazon Ads to automatically generate relevant headline variations, enhancing ad experiences. This shift reflects a trend of AI-powered customization in Amazon's advertising strategy, moving from static to dynamic content, with future expansions anticipated across all ad types.
Trending ️🔥4 months ago
Search Query Performance and Catalog Performance are now available via API, removing the need for uploads and imports. This enhances scalability and innovation. Starting February 26, 2025, the Reports API will feature two new Analytics Reports: the Search Catalog Performance Report, which tracks search engagement metrics, and the Search Query Performance Report, which measures overall query performance. This update is accessible in various international marketplaces.
Trending ️🔥6 months ago
Amazon has launched a Customer Journey Analytics tool in its Brand Analytics suite, enabling brands to track customer interactions throughout the purchasing journey. It provides insights into customer engagement during awareness, consideration, intent, and purchase stages. The tool aggregates data across all ASINs at the brand level, offering metrics like branded search performance and store traffic analytics. There is potential for more detailed insights at the category and ASIN levels.
9 months ago
Amazon updates Brand Tailored Promotions with a new "Complementary Products Remarketing" segment to cross-sell related products to recent customers. This targets buyers who made a purchase in the last 30 days, promoting items they haven't yet bought. Enhanced cross-selling aims to boost customer lifetime value. Amazon now allows promotion stacking with other discounts, offering greater savings. This update benefits sellers by increasing sales.
