Mansour Norouzi

Canada

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About

Mansour is a Partner and Director of Amazon Advertising at Incrementum Digital. With extensive experience in Amazon Advertising and as an Amazon Seller, he has a deep understanding of e-commerce strategies. His expertise helps businesses optimize their online presence and achieve significant growth. Passionate about digital marketing, he continuously seeks innovative solutions to drive success for his clients.

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Amazon Introduces New Customer Journey Analytics Tool for Brands

15 days ago

Amazon Ads Amazon Brand Analytics +1 more

Amazon has launched a Customer Journey Analytics tool in its Brand Analytics suite, enabling brands to track customer interactions throughout the purchasing journey. It provides insights into customer engagement during awareness, consideration, intent, and purchase stages. The tool aggregates data across all ASINs at the brand level, offering metrics like branded search performance and store traffic analytics. There is potential for more detailed insights at the category and ASIN levels.

Amazon Enhances Brand Tailored Promotions with New Cross-Sell Feature

3 months ago

Amazon Ads

Amazon updates Brand Tailored Promotions with a new "Complementary Products Remarketing" segment to cross-sell related products to recent customers. This targets buyers who made a purchase in the last 30 days, promoting items they haven't yet bought. Enhanced cross-selling aims to boost customer lifetime value. Amazon now allows promotion stacking with other discounts, offering greater savings. This update benefits sellers by increasing sales.

Amazon Enhances Brand Tailored Promotions with New Audience Segmentation

4 months ago

Amazon Ads

Amazon has updated its Brand Tailored Promotions feature, enhancing audience targeting for advertisers. The update introduces new audience categories like New Customer Acquisition, Customer Retention, Re-engagement, and Cross-sell, making it easier to align campaigns with strategic goals. This refinement streamlines campaign setup, improves alignment with marketing strategies, and may lead to better ROI.

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Amazon Launches Price-Discounts Dashboard for Strike-Through Pricing

6 months ago

Amazon Sellers

Amazon's new Price-Discounts dashboard allows sellers to create and manage Strike-Through Prices on products. Accessible under Advertising -> Price Discounts, it offers time-bound discounts for up to 30 days with limited inventory. Benefits include flexible duration, budget control, and performance insights. Eligibility requires a 3.5 seller feedback rating, 3-star product rating, and a minimum 5% discount.

Amazon Unveils New Keyword Groups for Sponsored Products: Prime Day, Category, Brand

6 months ago

Amazon Ads

Amazon has unveiled three new keyword groups for Sponsored Products. Prime Day Keywords target terms related to Prime Day, enhancing reach during the event. Keywords related to your product category focus on popular search terms within the same category, increasing impressions. Keywords related to your brand aim to capture searches specific to your brand. Testing and refining strategies is advised.

YouTube Leads Streaming War with 9.7% of TV Time, Surpassing Netflix's 7.6%

6 months ago

CTV YouTube

YouTube claims 9.7% of total TV time, second only to Netflix (7.6%), driven by its vast user-generated content, familiarity, and free ad-supported model. As traditional TV and online video converge, YouTube is poised to capture more viewing time. Brands can capitalize by diversifying content, leveraging ads, collaborating with creators, investing in Shorts, exploring YouTube TV ads, and using YouTube Analytics for a data-driven strategy.

Amazon Brand Metrics Adds New Category Metrics for Customer Insights and Growth

7 months ago

Amazon Ads

Now, Amazon Brand Metrics includes two new category metrics: % Subscribe & Save new-to-brand customers and total Subscribe & Save customers. These metrics provide insights into customer acquisition, growth measurement, marketing effectiveness, competitive analysis, and performance tracking, helping brands refine strategies and improve results.

Amazon Brand Metrics Now Includes High-Value Customers from May 2024

7 months ago

Amazon Ads Amazon Brand Analytics

New Brand Metrics now includes high-value customers. Previously, certain high-value customers were excluded from the metrics, but starting May 1, 2024, they are now included. This change enhances the tool's ability to provide comprehensive data on funnel performance, standing, and growth compared to competitors. Be cautious when comparing data before and after this date due to the difference in data sources.

Walmart Launches Digital Landscapes to Track Shopper Behavior and Optimize Marketing

7 months ago

Retail Media Walmart Connect

New Digital Landscapes by Walmart allows suppliers to track online shopper behavior on Walmart.com and the Walmart app. Suppliers can learn where customers start their journey, when they find a product, how products compare in the category, and the customer's path to purchase. They can analyze daily engagement trends and track traffic sources, helping optimize marketing and sales strategies. This aims to increase Walmart's advertising market share.

Mansour Norouzi

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