A new feature has been introduced in Amazon Ads that allows advertisers to target only business customers. When setting up Sponsored Products campaigns, there is a new option under ad groups labeled “Sites.” Advertisers can choose between two options:
- Amazon and beyond - Ads will appear across Amazon retail, Amazon Business, and off-Amazon placements.
- Amazon Business - A focused option where ads are exclusively shown on Amazon Business, targeting B2B shoppers directly.
This enhancement provides brands with a strategic approach to reach business buyers, catering to various budgets and product sets, and is beneficial for those looking to expand their B2B presence on Amazon.
