Amazon is launching a significant update to Sponsored Brands product collections starting tomorrow. The key changes include the ability to feature 3-10 products in a single ad, up from the previous limit of 3 ASINs. Amazon's AI will now dynamically curate and display the most relevant products based on customer intent, though advertisers can still manually select products if they prefer more control.
Product details will be highlighted directly within the ad, making it easier for shoppers to evaluate and purchase items. Notably, no custom image or headline is required anymore, removing a major creative bottleneck.
This update reflects Amazon's stronger focus on AI and personalization tailored to customer search behavior. While AI-driven curation is emphasized, advertisers retain the option to manually choose products, preserving strategic control. This rollout is expected to be the first of many AI-powered enhancements in Amazon Ads.
