Perpetua

Perpetua offers cutting-edge eCommerce advertising software and managed services tailored for marketplaces such as Amazon and Instacart. Additionally, it provides solutions for Amazon DSP, OTT, and Google ads. Designed to unlock your true growth potential, Perpetua’s retail media optimization software empowers businesses to achieve remarkable ad performance and incremental growth.

Features

Perpetua is packed with a variety of features that streamline your workflow and drive impactful advertising optimization strategies:

• Marketplace Advertising Optimization: Enhance your ad performance on platforms like Amazon and Walmart using advanced automation.
• Display Advertising: Leverage display ads to capture more audience attention.
• Video Advertising: Utilize video ads to engage your audience more effectively.
• Market Intelligence Reporting: Gain insights into market trends and performance metrics.
• Customizable Recommendations: Smart recommendations and contextual, conversion-based bidding algorithms to maximize ad spend efficiency.
• Automated Campaign Management: Create, execute, and optimize campaigns automatically based on your strategic objectives.

Use Cases

Perpetua is designed to serve a variety of use cases for businesses aiming to optimize their eCommerce advertising:

• Goal-Oriented Campaigns: Save time and money by creating goals instead of campaigns. Input objectives like growth, profitability, brand defense, and awareness, and let Perpetua’s ad engine handle the rest.
• Precision Targeting: Reach your audience with superhuman precision through customizable smart recommendations and bidding algorithms.
• Performance Analytics: Measure the true impact of your advertising spend across multiple channels and marketplaces with enterprise-level reporting.
• Incremental Growth: Easily map and measure the incrementality of your advertising performance to improve your bottom line.
• Market Share Growth: Drive profitable market share growth by ensuring your campaigns never go dark.

Pricing

Perpetua offers a comprehensive solution for businesses looking to optimize their eCommerce advertising efforts. With its advanced features and customizable options, it ensures that your campaigns are efficient, impactful, and aligned with your strategic goals.