1. Home
  2. >
  3. Tools
  4. >
  5. Perpetua
Perpetua logo

Perpetua

Automated eCommerce ad optimization and growth

Perpetua featured image

August 27, 2024 at 2:57:42 AM

What is Perpetua?

Perpetua offers cutting-edge eCommerce advertising software and managed services tailored for marketplaces such as Amazon and Instacart. Additionally, it provides solutions for Amazon DSP, OTT, and Google ads. Designed to unlock your true growth potential, Perpetua’s retail media optimization software empowers businesses to achieve remarkable ad performance and incremental growth.

Features

Perpetua is packed with a variety of features that streamline your workflow and drive impactful advertising optimization strategies:

  • Marketplace Advertising Optimization: Enhance your ad performance on platforms like Amazon and Walmart using advanced automation.
  • Display Advertising: Leverage display ads to capture more audience attention.
  • Video Advertising: Utilize video ads to engage your audience more effectively.
  • Market Intelligence Reporting: Gain insights into market trends and performance metrics.
  • Customizable Recommendations: Smart recommendations and contextual, conversion-based bidding algorithms to maximize ad spend efficiency.
  • Automated Campaign Management: Create, execute, and optimize campaigns automatically based on your strategic objectives.

Use Cases

Perpetua is designed to serve a variety of use cases for businesses aiming to optimize their eCommerce advertising:

  • Goal-Oriented Campaigns: Save time and money by creating goals instead of campaigns. Input objectives like growth, profitability, brand defense, and awareness, and let Perpetua’s ad engine handle the rest.
  • Precision Targeting: Reach your audience with superhuman precision through customizable smart recommendations and bidding algorithms.
  • Performance Analytics: Measure the true impact of your advertising spend across multiple channels and marketplaces with enterprise-level reporting.
  • Incremental Growth: Easily map and measure the incrementality of your advertising performance to improve your bottom line.
  • Market Share Growth: Drive profitable market share growth by ensuring your campaigns never go dark.

Pricing

Plan Name Price Features
Branded $190/day Target ACoS: 7%
Unbranded $200/day Target ACoS: 20%

Perpetua offers a comprehensive solution for businesses looking to optimize their eCommerce advertising efforts. With its advanced features and customizable options, it ensures that your campaigns are efficient, impactful, and aligned with your strategic goals.

FAQs

Alternatives

Featured
GA4 Auditor logo

GA4 Auditor

Verified Tool

Verified Tool

GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated GA4 audits with actionable insights

Lunio logo

Lunio

Protect your ad spend from invalid traffic

Helium 10 logo

Helium 10

All-in-One Tools for Amazon Sellers

Skai logo

Skai

AI-powered omnichannel marketing and optimization

Otis AI logo

Otis AI

AI-driven marketing for growing businesses

Madgicx logo

Madgicx

AI-powered Meta ad optimization for higher ROI

TrueClicks logo

TrueClicks

Automated PPC audits, monitoring, optimization

EDEE logo

EDEE

PPC budget management and optimization

Adriel logo

Adriel

Automate and centralize your marketing data.

Amanda AI logo

Amanda AI

Autonomous AI for digital marketing optimization

Marin Software logo

Marin Software

AI-driven performance marketing optimization

Dotidot logo

Dotidot

Automate marketing tasks for better performance