Alexa+ has launched a feature integrating Sponsored Products campaigns into shopping conversations on its platform. When customers ask Alexa+ for product recommendations, they receive a combination of organic and sponsored product suggestions. Advertisers with active Sponsored Products campaigns can appear on Alexa+ without additional setup, with performance metrics included in existing reporting dashboards. Currently, this feature is available only on the Echo Show in the United States and accessible via the Advertising console and Amazon Ads API.
Key Features and Benefits
- Conversational AI Integration: Alexa+ offers a natural, context-aware shopping experience by blending organic and sponsored product recommendations.
- Advertising Opportunities: Sellers and vendors in the U.S. can reach customers during their shopping journey on Alexa+ without extra requirements.
- Performance Tracking: Advertisers can monitor campaign performance through consolidated reporting dashboards.
- Device Availability: The feature is currently limited to the Echo Show.
Availability and Access
- Region: United States (North America)
- Users: Sellers and vendors based in the U.S.
- Access Points: Advertising console and Amazon Ads API
Related Content and Resources
- Sponsored Products help increase product sales.
- Case studies highlight successful campaigns, such as L’Oréal Professionnel’s 32x returns and NIVEA’s Prime Day full-funnel campaign.
- Various ad products and formats are available, including Sponsored Brands, Sponsored Display, Sponsored TV, and more.
- Amazon provides tools for audience insights, media planning, creative solutions, and measurement analytics.
Additional Information
The announcement reflects Amazon's commitment to expanding advertising surfaces and enhancing customer engagement through advanced AI technology. Alexa+ represents the next generation of conversational AI assistants, enabling advertisers to connect with customers more effectively during their shopping experiences.
