When selecting the Optimization Strategy for Conversions in Sponsored Display campaigns, advertisers can now use optimized targeting to automatically reach audiences more likely to engage with ads. This feature uses Amazon's bid recommendations to minimize manual targeting efforts. Advertisers can also choose manual targeting or combine it with optimized targeting, with options including Remarketing (targeting based on product views or purchases) and Contextual targeting.
Key Features
- After selecting a product and Conversion optimization, advertisers can opt for optimized targeting or manual targeting.
- In the campaign manager, "Optimized targeting" appears as a separate targeting line item under the Ad groups Targeting section.
- Advertisers can manually add targets by clicking the "Add Targets" button.
Importance
Sponsored Display offers minimal campaign setup and flexible cost structures, making it accessible for any business to start quickly. The automated, dynamically optimized targeting helps advertisers discover, reach, and engage the right audiences effectively throughout their shopping journeys.
Availability
- Regions: North America (US, Canada, Mexico), South America (Brazil), Europe (UK, Germany, Spain, Italy, France, Poland, Netherlands, Sweden), Middle East (UAE), Asia Pacific (Australia, India, Japan, Singapore).
- Users: Sellers, Vendors, Managed-service, Self-service.
- Access: Advertising console and Amazon Ads API.
