Amazon Ads has launched new benchmarks that provide advertisers with self-service insights to evaluate brand category performance across various ad formats and campaign goals. These benchmarks are accessible through Ad Console's Campaign Manager, Report Center, and API, helping advertisers optimize campaigns and plan strategic investments using competitive insights.
Importance of Benchmarks
Benchmarks offer category-specific performance standards, enabling advertisers to make confident, data-driven investment decisions. Features include sophisticated peer brand matching and transparent methodology, allowing advertisers to understand category performance instantly. Performance can be analyzed at daily, weekly, or monthly intervals, with filters for ad formats and campaign goals to identify optimization opportunities. Integration with Ad Console and APIs ensures seamless access within existing workflows, removing barriers to data-driven decision making.
Availability and Access
- Region: North America, United States
- Users: Brand owners and representatives registered in Amazon's Brand Registry, endemic advertisers in the US market
- Ad Types: Amazon DSP, Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV campaigns
- Access Points: Ad Console's Campaign Manager, Report Center, and Amazon Ads API
API Details
Benchmarks reports are introduced as new report types in the existing Offline Reporting API:
dspBenchmarksfor DSPcrossProgramBenchmarksfor Sponsored Ads programs
These reports are available in the Public Reporting API and can be generated by passing benchmark-specific parameters into the existing Reporting API.
