Amazon DSP News & Updates for December 2024

Amazon DSP Launches Enhanced Display Placement Targeting Features for Advertisers

1 days ago

Amazon DSP has introduced two targeting features allowing advertisers to control ad placements in display and native inventory. Advertisers can now target specific fold positions for display and video campaigns and choose native content placements. These features improve visibility and engagement by offering better control over ad placement. They are available in North America, Europe, the Middle East, and Asia Pacific through the Amazon DSP user interface and API.

Amazon Advertisers Can Now Access Global Billing Center for Invoices on Single Page

4 days ago

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Sponsored ads and Amazon DSP advertisers can access invoices from a single page globally. They can view and download invoices individually or in bulk, along with a country-level billing summary showing amounts due. This feature simplifies the process, reducing clicks needed to check billing details. Third-party integrators can also use public APIs for invoice management. The feature is available in various regions for both Sponsored Ads and Amazon DSP.

Amazon DSP Expands Recommendations for Short-Flight Campaigns

25 days ago

Amazon DSP

Amazon DSP recommendations now support campaigns running seven days or less, providing timely optimization suggestions during peak shopping events like Prime Day or Black Friday. Advertisers can quickly identify and address issues with single-click actionable recommendations, helping orders pace effectively. Available in North America, South America, Europe, Middle East, and Asia Pacific, this feature is accessible through the Amazon DSP user interface.

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Amazon Ads Introduces Dynamic Traffic Engine to Optimize Programmatic Ad Buying

25 days ago

Amazon Ads Amazon DSP +1 more

Amazon Ads has introduced Dynamic Traffic Engine (beta) to optimize programmatic ad buying by improving communication between DSPs and SSPs. It allows DSPs to send advance demand signals, optimize traffic flow, and reduce unnecessary bid requests. Initial testing shows a 40% reduction in low-demand ad requests and a 7% improvement in fill rate. Available globally, it enhances inventory management, signal transparency, and monetization.

Amazon DSP Launches Pre-Flight Recommendations for Campaign Optimization

25 days ago

Amazon DSP

Amazon DSP now offers pre-flight recommendations to optimize campaigns using machine learning. It compares users’ selected CPM and frequency caps with its suggestions, alerting users if improvements are possible. This helps advertisers make informed decisions and enhance performance from the start, reducing mid-flight adjustments. Available in North America, South America, Europe, the Middle East, and Asia Pacific for self-service users.

Amazon DSP Launches Contextual Keyword Targeting

1 months ago

Amazon DSP

Amazon DSP has launched contextual keyword targeting in the US, UK, CA, and AU. This feature allows advertisers to target content based on relevant keywords or phrases without relying on identifiers, using AI models to place ads on Amazon and third-party sites. It offers more flexibility than previous category or product-based targeting, increasing reach and performance. Available to both self-service and managed-service advertisers.

Amazon DSP Adds Alexa as Supply Source for Self-Service Online Video Ads

1 months ago

Amazon DSP

Alexa is now available as a video supply source in Amazon DSP, allowing self-service advertisers to include Alexa in their online video ads by default. This integration helps drive brand awareness and reach incremental customers on Echo Show devices. Alexa is the first device ad placement to integrate with the standard video template for desktop and mobile ads, requiring no additional modifications. This feature is available in the United States.

Amazon DSP Enhances Audience Analytics with Demographic, Shopping, and Streaming Insights

1 months ago

Amazon DSP

Amazon DSP now offers demographic, shopping, and Prime Video streaming insights directly in the platform interface, previously available only via API. These insights, accessible through Audience Central, include aggregated demographic data, top retail category purchases, and Prime Video preferences. Available through the DSP interface, API, and Audience Central, users can access insights via demographic, retail, and media tabs.

Amazon Ads Launches New Full-Funnel Product Campaigns for US Brands

2 months ago

Amazon DSP

Announced at unBoxed 2024, Amazon introduced a new full-funnel advertising solution for brands launching products on Amazon in the U.S. Key features include a 90-day launch focus, managed service with data-driven media plans, multi-channel approach, retail insights, and full-funnel optimization. The campaign is structured over 30, 60, and 90 days, available for new products within the last 12 months, and accessible through Amazon DSP in the U.S.

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