Amazon DSP News & Updates for January 2025

Amazon Launches Owned and Operated Inventory for Enhanced Campaign Performance

3 days ago

Beginning January 15, 2025, advertisers using Amazon DSP self-serve can access consolidated Amazon first-party supply across platforms like Amazon.com and Twitch. This update simplifies campaign management by automatically including all eligible inventory sources, allowing advertisers to reach a wider audience while maintaining control over placements. The feature is available in various regions for self-service advertisers on Amazon.com.

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Amazon Introduces New Customer Journey Analytics Tool for Brands

15 days ago

Amazon Ads Amazon Brand Analytics +1 more

Amazon has launched a Customer Journey Analytics tool in its Brand Analytics suite, enabling brands to track customer interactions throughout the purchasing journey. It provides insights into customer engagement during awareness, consideration, intent, and purchase stages. The tool aggregates data across all ASINs at the brand level, offering metrics like branded search performance and store traffic analytics. There is potential for more detailed insights at the category and ASIN levels.

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Amazon DSP Launches Enhanced Frequency Group Measurement Tools

25 days ago

Amazon DSP

Amazon introduced updates to its DSP platform, launching Frequency Group capabilities for managing ad exposure across multiple campaign orders. Advertisers can set single frequency caps and access reporting tools for deduplicated reach and frequency metrics. This update provides a unified view of metrics, eliminating double-counting across publishers and devices. The tools are available globally through managed and self-service options on the Amazon DSP platform.

Amazon DSP Launches Enhanced Display Placement Targeting Features for Advertisers

1 months ago

Amazon DSP

Amazon DSP has introduced two targeting features allowing advertisers to control ad placements in display and native inventory. Advertisers can now target specific fold positions for display and video campaigns and choose native content placements. These features improve visibility and engagement by offering better control over ad placement. They are available in North America, Europe, the Middle East, and Asia Pacific through the Amazon DSP user interface and API.

Amazon Advertisers Can Now Access Global Billing Center for Invoices on Single Page

1 months ago

Amazon Ads Amazon DSP

Sponsored ads and Amazon DSP advertisers can access invoices from a single page globally. They can view and download invoices individually or in bulk, along with a country-level billing summary showing amounts due. This feature simplifies the process, reducing clicks needed to check billing details. Third-party integrators can also use public APIs for invoice management. The feature is available in various regions for both Sponsored Ads and Amazon DSP.

Amazon DSP Expands Recommendations for Short-Flight Campaigns

1 months ago

Amazon DSP

Amazon DSP recommendations now support campaigns running seven days or less, providing timely optimization suggestions during peak shopping events like Prime Day or Black Friday. Advertisers can quickly identify and address issues with single-click actionable recommendations, helping orders pace effectively. Available in North America, South America, Europe, Middle East, and Asia Pacific, this feature is accessible through the Amazon DSP user interface.

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Amazon Ads Introduces Dynamic Traffic Engine to Optimize Programmatic Ad Buying

1 months ago

Amazon Ads Amazon DSP +1 more

Amazon Ads has introduced Dynamic Traffic Engine (beta) to optimize programmatic ad buying by improving communication between DSPs and SSPs. It allows DSPs to send advance demand signals, optimize traffic flow, and reduce unnecessary bid requests. Initial testing shows a 40% reduction in low-demand ad requests and a 7% improvement in fill rate. Available globally, it enhances inventory management, signal transparency, and monetization.

Amazon DSP Launches Pre-Flight Recommendations for Campaign Optimization

1 months ago

Amazon DSP

Amazon DSP now offers pre-flight recommendations to optimize campaigns using machine learning. It compares users’ selected CPM and frequency caps with its suggestions, alerting users if improvements are possible. This helps advertisers make informed decisions and enhance performance from the start, reducing mid-flight adjustments. Available in North America, South America, Europe, the Middle East, and Asia Pacific for self-service users.

Amazon DSP Launches Contextual Keyword Targeting

2 months ago

Amazon DSP

Amazon DSP has launched contextual keyword targeting in the US, UK, CA, and AU. This feature allows advertisers to target content based on relevant keywords or phrases without relying on identifiers, using AI models to place ads on Amazon and third-party sites. It offers more flexibility than previous category or product-based targeting, increasing reach and performance. Available to both self-service and managed-service advertisers.

Amazon DSP News

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