Amazon DSP News & Updates for February 2026

Amazon Ads adds Podcast Audience Network to DSP for seamless podcast ad buying

15 days ago

Amazon Ads integrated the Podcast Audience Network into Amazon DSP, enabling advertisers to manage podcast ads with other digital media in one platform. It combines Amazon's data with Art19's insights for precise targeting on premium podcasts. This simplifies buying, improves targeting, offers detailed analytics, and provides premium inventory access. Available in the US for agencies and direct advertisers via Amazon DSP.

Amazon DSP launches multi-signal Keyword targeting to boost ad performance

2 months ago

Amazon DSP

Amazon DSP's new multi-signal Keyword targeting lets advertisers combine contextual and Amazon behavioral shopping signals in one ad line using free-form keywords. Available globally, it enhances reach and performance by uniting contextual relevance with behavioral data, improving metrics like CTR and ROAS. Advertisers can manage this via the Rodeo UI or API, with options to use contextual signals only if desired.

Amazon Prime Video Launches Location-Based Interactive Video Ads for Localized Campaigns

3 months ago

Amazon Ads Amazon DSP

Location-based interactive video ads on Prime Video let advertisers customize national TV commercials with local content like pricing and nearest dealerships, creating many ad variants without extra assets. This improves ad relevance and creative efficiency, targeting local audiences in the US. Available to most advertisers via Amazon DSP Video templates on Managed and Self-Service platforms.

Amazon DSP Expands Alexa Responsive eCommerce Ads to Brazil Spain France India

5 months ago

Amazon DSP

Responsive eCommerce ads on Alexa Home Screen have expanded to France, Spain, India, and Brazil. Self-service buyers on Amazon DSP can now include Alexa supply in campaigns to reach new customers. The larger screen and focused ads on Alexa Home Screen boost awareness and conversion. This feature is available in South America, Europe, and Asia Pacific for self-service advertisers on Amazon DSP.

Google Ads, Run by an AI Agent

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Amazon DSP Launches New Campaign Manager Landing Page for Streamlined Management

7 months ago

Amazon DSP

Amazon introduced a new DSP Campaign Manager Landing Page to simplify campaign management. It features filters, dynamic insights, AI recommendations, customizable tables, and alerts to optimize campaigns efficiently. Available globally for self-service advertisers, it consolidates key info and actions, reducing navigation time and improving performance. Accessible via the Amazon DSP console's Overview menu.

Amazon DSP Launches Bid Adjustments for Tailored Bidding Strategies

9 months ago

Amazon DSP

Amazon DSP bid adjustments allow advertisers to implement tailored bidding strategies using simple and complex algorithms. This feature includes reporting through the Reporting API and enables bulk adjustments for multiple line items. Advertisers can use proprietary data for real-time bidding, optimizing campaigns to meet specific goals. Benefits include faster setup, smarter decisions, and greater control, available in various regions for self-service advertisers.

Alexa Launches Support for Asset Based Creative Ads on Home Screen

10 months ago

Amazon DSP

Alexa is launching support for Asset Based Creative (ABC) ads for desktop and mobile advertisers, allowing Amazon DSP self-service advertisers to run display ads on the Alexa Home Screen. This aims to enhance brand awareness and reach more customers on Echo Show devices. The feature is available in North America for self-service advertisers through Amazon DSP, providing a seamless experience for serving ABC ads on an additional Amazon inventory.

Amazon DSP integrates Google Privacy Sandbox for enhanced measurement capabilities

10 months ago

Amazon DSP Cookieless Future

Amazon DSP integrates Google Privacy Sandbox into its measurement solutions, enhancing campaign visibility amid industry changes. This allows for better attribution of conversions from Chrome users who opt out of third-party cookies. The integration supports Amazon's Ad Relevance AI solution, improving ad targeting without relying on ad IDs. The feature is available across North America, Europe, the Middle East, and Asia Pacific.

Amazon Expands DSP Campaign Management API Access Globally

1 years ago

Amazon DSP

Amazon has expanded its DSP campaign management APIs globally, allowing advertisers in all regions where Amazon DSP operates to access them. This integration simplifies campaign creation, automates management, and enhances optimization. Advertisers can connect directly to Amazon's API endpoints, facilitating efficient campaign management and automation across the Amazon DSP ecosystem, thus improving their advertising operations.

Amazon DSP News

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