Amazon DSP News & Updates for April 2025

Amazon DSP Launches Bid Adjustments for Tailored Bidding Strategies

2 days ago

Amazon DSP bid adjustments allow advertisers to implement tailored bidding strategies using simple and complex algorithms. This feature includes reporting through the Reporting API and enables bulk adjustments for multiple line items. Advertisers can use proprietary data for real-time bidding, optimizing campaigns to meet specific goals. Benefits include faster setup, smarter decisions, and greater control, available in various regions for self-service advertisers.

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Alexa Launches Support for Asset Based Creative Ads on Home Screen

21 days ago

Amazon DSP

Alexa is launching support for Asset Based Creative (ABC) ads for desktop and mobile advertisers, allowing Amazon DSP self-service advertisers to run display ads on the Alexa Home Screen. This aims to enhance brand awareness and reach more customers on Echo Show devices. The feature is available in North America for self-service advertisers through Amazon DSP, providing a seamless experience for serving ABC ads on an additional Amazon inventory.

Amazon DSP integrates Google Privacy Sandbox for enhanced measurement capabilities

1 months ago

Amazon DSP Cookieless Future

Amazon DSP integrates Google Privacy Sandbox into its measurement solutions, enhancing campaign visibility amid industry changes. This allows for better attribution of conversions from Chrome users who opt out of third-party cookies. The integration supports Amazon's Ad Relevance AI solution, improving ad targeting without relying on ad IDs. The feature is available across North America, Europe, the Middle East, and Asia Pacific.

Amazon Expands DSP Campaign Management API Access Globally

2 months ago

Amazon DSP

Amazon has expanded its DSP campaign management APIs globally, allowing advertisers in all regions where Amazon DSP operates to access them. This integration simplifies campaign creation, automates management, and enhances optimization. Advertisers can connect directly to Amazon's API endpoints, facilitating efficient campaign management and automation across the Amazon DSP ecosystem, thus improving their advertising operations.

Amazon Launches Owned and Operated Inventory for Enhanced Campaign Performance

3 months ago

Amazon DSP

Beginning January 15, 2025, advertisers using Amazon DSP self-serve can access consolidated Amazon first-party supply across platforms like Amazon.com and Twitch. This update simplifies campaign management by automatically including all eligible inventory sources, allowing advertisers to reach a wider audience while maintaining control over placements. The feature is available in various regions for self-service advertisers on Amazon.com.

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Amazon Introduces New Customer Journey Analytics Tool for Brands

3 months ago

Amazon Ads Amazon Brand Analytics +1 more

Amazon has launched a Customer Journey Analytics tool in its Brand Analytics suite, enabling brands to track customer interactions throughout the purchasing journey. It provides insights into customer engagement during awareness, consideration, intent, and purchase stages. The tool aggregates data across all ASINs at the brand level, offering metrics like branded search performance and store traffic analytics. There is potential for more detailed insights at the category and ASIN levels.

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Amazon DSP Launches Enhanced Frequency Group Measurement Tools

3 months ago

Amazon DSP

Amazon introduced updates to its DSP platform, launching Frequency Group capabilities for managing ad exposure across multiple campaign orders. Advertisers can set single frequency caps and access reporting tools for deduplicated reach and frequency metrics. This update provides a unified view of metrics, eliminating double-counting across publishers and devices. The tools are available globally through managed and self-service options on the Amazon DSP platform.

Amazon DSP Launches Enhanced Display Placement Targeting Features for Advertisers

4 months ago

Amazon DSP

Amazon DSP has introduced two targeting features allowing advertisers to control ad placements in display and native inventory. Advertisers can now target specific fold positions for display and video campaigns and choose native content placements. These features improve visibility and engagement by offering better control over ad placement. They are available in North America, Europe, the Middle East, and Asia Pacific through the Amazon DSP user interface and API.

Amazon Advertisers Can Now Access Global Billing Center for Invoices on Single Page

4 months ago

Amazon Ads Amazon DSP

Sponsored ads and Amazon DSP advertisers can access invoices from a single page globally. They can view and download invoices individually or in bulk, along with a country-level billing summary showing amounts due. This feature simplifies the process, reducing clicks needed to check billing details. Third-party integrators can also use public APIs for invoice management. The feature is available in various regions for both Sponsored Ads and Amazon DSP.

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