Browse Amazon DSP updates sorted by latest
23 hours ago
Responsive eCommerce ads on Alexa Home Screen have expanded to France, Spain, India, and Brazil. Self-service buyers on Amazon DSP can now include Alexa supply in campaigns to reach new customers. The larger screen and focused ads on Alexa Home Screen boost awareness and conversion. This feature is available in South America, Europe, and Asia Pacific for self-service advertisers on Amazon DSP.
1 months ago
Amazon introduced a new DSP Campaign Manager Landing Page to simplify campaign management. It features filters, dynamic insights, AI recommendations, customizable tables, and alerts to optimize campaigns efficiently. Available globally for self-service advertisers, it consolidates key info and actions, reducing navigation time and improving performance. Accessible via the Amazon DSP console's Overview menu.
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4 months ago
Amazon DSP bid adjustments allow advertisers to implement tailored bidding strategies using simple and complex algorithms. This feature includes reporting through the Reporting API and enables bulk adjustments for multiple line items. Advertisers can use proprietary data for real-time bidding, optimizing campaigns to meet specific goals. Benefits include faster setup, smarter decisions, and greater control, available in various regions for self-service advertisers.
4 months ago
Alexa is launching support for Asset Based Creative (ABC) ads for desktop and mobile advertisers, allowing Amazon DSP self-service advertisers to run display ads on the Alexa Home Screen. This aims to enhance brand awareness and reach more customers on Echo Show devices. The feature is available in North America for self-service advertisers through Amazon DSP, providing a seamless experience for serving ABC ads on an additional Amazon inventory.
5 months ago
Amazon DSP integrates Google Privacy Sandbox into its measurement solutions, enhancing campaign visibility amid industry changes. This allows for better attribution of conversions from Chrome users who opt out of third-party cookies. The integration supports Amazon's Ad Relevance AI solution, improving ad targeting without relying on ad IDs. The feature is available across North America, Europe, the Middle East, and Asia Pacific.
6 months ago
Amazon has expanded its DSP campaign management APIs globally, allowing advertisers in all regions where Amazon DSP operates to access them. This integration simplifies campaign creation, automates management, and enhances optimization. Advertisers can connect directly to Amazon's API endpoints, facilitating efficient campaign management and automation across the Amazon DSP ecosystem, thus improving their advertising operations.
7 months ago
Beginning January 15, 2025, advertisers using Amazon DSP self-serve can access consolidated Amazon first-party supply across platforms like Amazon.com and Twitch. This update simplifies campaign management by automatically including all eligible inventory sources, allowing advertisers to reach a wider audience while maintaining control over placements. The feature is available in various regions for self-service advertisers on Amazon.com.
Trending ️🔥7 months ago
Amazon has launched a Customer Journey Analytics tool in its Brand Analytics suite, enabling brands to track customer interactions throughout the purchasing journey. It provides insights into customer engagement during awareness, consideration, intent, and purchase stages. The tool aggregates data across all ASINs at the brand level, offering metrics like branded search performance and store traffic analytics. There is potential for more detailed insights at the category and ASIN levels.
Trending ️🔥8 months ago
Amazon introduced updates to its DSP platform, launching Frequency Group capabilities for managing ad exposure across multiple campaign orders. Advertisers can set single frequency caps and access reporting tools for deduplicated reach and frequency metrics. This update provides a unified view of metrics, eliminating double-counting across publishers and devices. The tools are available globally through managed and self-service options on the Amazon DSP platform.
