Amazon DSP News

Browse Amazon DSP updates sorted by latest

Amazon DSP Launches Contextual Keyword Targeting

Amazon DSP Launches Contextual Keyword Targeting

2 days ago

Amazon DSP has launched contextual keyword targeting in the US, UK, CA, and AU. This feature allows ...

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Amazon Ads

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Amazon DSP Adds Alexa as Supply Source for Self-Service Online Video Ads

Amazon DSP Adds Alexa as Supply Source for Self-Service Online Video Ads

14 days ago

Alexa is now available as a video supply source in Amazon DSP, allowing self-service advertisers to ...

Amazon Ads
Amazon Ads

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Amazon DSP Enhances Audience Analytics with Demographic, Shopping, and Streaming Insights

Amazon DSP Enhances Audience Analytics with Demographic, Shopping, and Streaming Insights

17 days ago

Amazon DSP now offers demographic, shopping, and Prime Video streaming insights directly in the plat...

Amazon Ads
Amazon Ads

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Amazon Ads Launches New Full-Funnel Product Campaigns for US Brands

Amazon Ads Launches New Full-Funnel Product Campaigns for US Brands

1 months ago

Announced at unBoxed 2024, Amazon introduced a new full-funnel advertising solution for brands launc...

Amazon Ads
Amazon Ads

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Amazon DSP Launches Performance+ Tactics in Beta with AI-Driven Campaign Optimization

Amazon DSP Launches Performance+ Tactics in Beta with AI-Driven Campaign Optimization

1 months ago

Amazon has launched Performance+ tactics in beta for Amazon DSP at unBoxed 2024, featuring AI-driven...

Amazon Ads
Amazon Ads

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Amazon DSP Expands Video Ad Inventory with Automatic Inclusion Across Amazon Platforms

Amazon DSP Expands Video Ad Inventory with Automatic Inclusion Across Amazon Platforms

1 months ago

Amazon has updated its Demand-Side Platform (DSP) to enhance video ad campaign reach across its ecos...

Amazon Ads
Amazon Ads

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Amazon DSP Now Offers Rewarded Ads for Self-Service Advertisers

Amazon DSP Now Offers Rewarded Ads for Self-Service Advertisers

1 months ago

Amazon has launched a feature allowing self-service advertisers to set up rewarded ads within the Am...

Amazon Ads
Amazon Ads

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Amazon DSP Expands Reach with Premium Inventory Across Echo, Fire, IMDb, Twitch

Amazon DSP Expands Reach with Premium Inventory Across Echo, Fire, IMDb, Twitch

1 months ago

Beginning November 1, advertisers using Amazon DSP display ad campaigns will gain access to addition...

Amazon Ads
Amazon Ads

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Amazon DSP Launches Frequency Cap Insights for Better Ad Performance

Amazon DSP Launches Frequency Cap Insights for Better Ad Performance

1 months ago

Amazon updated its Demand-Side Platform (DSP) with Frequency Cap Insights, offering actionable data ...

Amazon Ads
Amazon Ads

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