Alexa is introducing support for standard Asset Based Creative (ABC) ads, allowing Amazon DSP self-service advertisers to run display ads on the Alexa Home Screen (AHS). This feature enables advertisers to direct traffic to any landing page, enhancing brand awareness and reaching new customers on Echo Show devices.
The integration of ABC ads into AHS is significant as it provides a seamless experience for buyers, who can utilize existing ABC creatives within the Amazon inventory, already enabled by default on Display Media Type Line items.
This feature is currently available in North America, specifically the United States, and is accessible to self-service advertisers through Amazon DSP.
