Amazon Ads has integrated the Podcast Audience Network into Amazon DSP, allowing advertisers to plan, execute, and measure podcast advertising campaigns alongside other digital media efforts within a single platform. This integration leverages Amazon's first-party data combined with Art19's audience intelligence to provide precise targeting across premium podcast inventory.
Importance of the Integration
This development meets the increasing demand for advanced podcast advertising solutions while simplifying media buying. Advertisers benefit from consistent targeting and measurement capabilities across podcast and other digital campaigns, eliminating the need for multiple platforms and workflows. This unified approach enhances efficiency in reaching engaged podcast audiences and maintaining cohesive campaign management.
Key Benefits of Podcast Audience Network from Amazon Ads
- Unified campaign management: Manage podcast, display, video, and streaming TV campaigns in one platform.
- Enhanced targeting precision: Utilize Amazon’s first-party data with Art19’s audience insights for relevant ad delivery.
- Comprehensive analytics: Access detailed performance metrics and audience insights to improve ROI.
- Streamlined workflow: Simplify operations by handling all digital campaigns in one place.
- Premium inventory access: Connect with engaged audiences through curated podcast content.
Availability and Access
- Region: United States (North America)
- Users: Self-service via Amazon DSP, including agencies, direct advertisers, and holding companies
- Platform: Amazon DSP
