Location-based interactive video ads on Prime Video allow advertisers to customize national TV commercials with location-specific content like local pricing, nearest dealerships, or local agent details. This feature enables the creation of thousands of ad variants based on zip codes or multiple variations by state without needing multiple creative assets. Advertisers can tailor both messaging and clickthrough URLs using the Amazon DSP Video template.
Importance
This solution helps national advertisers overcome the challenge of communicating local value propositions effectively. It improves creative efficiency and provides a more relevant viewing experience for Prime Video audiences by connecting national campaigns with local relevance.
Availability
- Region: North America, specifically the United States
- Users: Managed Service and Self-Service advertisers, except those who have opted for restrictions on demographic signals via the "Additional Restrictions" setting. It applies only to 1PAS video creatives.
Access
Available through Managed Service ADSP and Self Service Unified ADSP platforms.
