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Amazon DSP Launches Enhanced Display Placement Targeting Features for Advertisers

Amazon DSP Launches Enhanced Display Placement Targeting Features for Advertisers

4 days ago

Amazon DSP has introduced two targeting features allowing advertisers to control ad placements in display and native inventory. Advertisers can now target specific fold positions for display and video campaigns and choose native content placements. These features improve visibility and engagement by offering better control over ad placement. They are available in North America, Europe, the Middle East, and Asia Pacific through the Amazon DSP user interface and API.

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Amazon Ads

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Amazon Advertisers Can Now Access Global Billing Center for Invoices on Single Page

Amazon Advertisers Can Now Access Global Billing Center for Invoices on Single Page

Sponsored ads and Amazon DSP advertisers can access invoices from a single page globally. They can view and download invoices individually or in bulk, along with a country-level billing summary showing amounts due. This feature simplifies the process, reducing clicks needed to check billing details. Third-party integrators can also use public APIs for invoice management. The feature is available in various regions for both Sponsored Ads and Amazon DSP.

Amazon Ads
Amazon Ads

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Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Amazon DSP Expands Recommendations for Short-Flight Campaigns

Amazon DSP Expands Recommendations for Short-Flight Campaigns

27 days ago

Amazon DSP recommendations now support campaigns running seven days or less, providing timely optimization suggestions during peak shopping events like Prime Day or Black Friday. Advertisers can quickly identify and address issues with single-click actionable recommendations, helping orders pace effectively. Available in North America, South America, Europe, Middle East, and Asia Pacific, this feature is accessible through the Amazon DSP user interface.

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Amazon Ads

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Amazon Ads Introduces Dynamic Traffic Engine to Optimize Programmatic Ad Buying Trending ️‍🔥

Amazon Ads Introduces Dynamic Traffic Engine to Optimize Programmatic Ad Buying

27 days ago

Amazon Ads has introduced Dynamic Traffic Engine (beta) to optimize programmatic ad buying by improving communication between DSPs and SSPs. It allows DSPs to send advance demand signals, optimize traffic flow, and reduce unnecessary bid requests. Initial testing shows a 40% reduction in low-demand ad requests and a 7% improvement in fill rate. Available globally, it enhances inventory management, signal transparency, and monetization.

Amazon Ads
Amazon Ads

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Amazon DSP Launches Pre-Flight Recommendations for Campaign Optimization

Amazon DSP Launches Pre-Flight Recommendations for Campaign Optimization

27 days ago

Amazon DSP now offers pre-flight recommendations to optimize campaigns using machine learning. It compares users’ selected CPM and frequency caps with its suggestions, alerting users if improvements are possible. This helps advertisers make informed decisions and enhance performance from the start, reducing mid-flight adjustments. Available in North America, South America, Europe, the Middle East, and Asia Pacific for self-service users.

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Amazon Ads

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Amazon Sponsored Brands launches impression and click forecasting in advertising console

Amazon Sponsored Brands launches impression and click forecasting in advertising console

1 months ago

Sponsored Brands launched a new feature in the advertising console providing forecasts of impressions and clicks based on campaign settings. Available for campaigns with the “Drive page visits” goal, these forecasts use machine-learning models from historical campaigns. This helps advertisers understand potential impacts before launching. The feature is accessible in North America, South America, Europe, Middle East, and Asia Pacific.

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Amazon Ads

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Amazon DSP Launches Contextual Keyword Targeting

Amazon DSP Launches Contextual Keyword Targeting

1 months ago

Amazon DSP has launched contextual keyword targeting in the US, UK, CA, and AU. This feature allows advertisers to target content based on relevant keywords or phrases without relying on identifiers, using AI models to place ads on Amazon and third-party sites. It offers more flexibility than previous category or product-based targeting, increasing reach and performance. Available to both self-service and managed-service advertisers.

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Amazon Ads

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Amazon Sponsored Brands Ads Now Available in Canada and Australia

Amazon Sponsored Brands Ads Now Available in Canada and Australia

1 months ago

Authors in Canada and Australia can now create Sponsored Brands ads with custom image and video ads to engage readers. Authors must have three or more books under a single pen name claimed in Author Central to launch a campaign. Sponsored Brands ads help increase book visibility and author awareness, appearing in various shopping results and product detail pages. This feature is available in North America, Europe, and Asia Pacific.

Amazon Ads
Amazon Ads

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Amazon Ads Introduces Dynamic Segments for Improved Ad Targeting

Amazon Ads Introduces Dynamic Segments for Improved Ad Targeting

1 months ago

Amazon Ads has launched Dynamic Segments, a machine learning-powered feature for better ad targeting. It includes ML-based audience segmentation, first-party shopping signal integration, website insight analysis, conversion signal processing, and dynamic audience updates. Available through the advertising console, Amazon Ads API, and POST /sd/targets endpoint, it enhances campaign reach, targeting accuracy, scalability, and performance.

Amazon Ads
Amazon Ads

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