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Amazon DSP Expands Recommendations for Short-Flight Campaigns

Amazon DSP Expands Recommendations for Short-Flight Campaigns

16 days ago

Amazon DSP recommendations now support campaigns running seven days or less, providing timely optimization suggestions during peak shopping events like Prime Day or Black Friday. Advertisers can quickly identify and address issues with single-click actionable recommendations, helping orders pace effectively. Available in North America, South America, Europe, Middle East, and Asia Pacific, this feature is accessible through the Amazon DSP user interface.

Amazon Ads
Amazon Ads

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Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Amazon Ads Introduces Dynamic Traffic Engine to Optimize Programmatic Ad Buying Trending ️‍🔥

Amazon Ads Introduces Dynamic Traffic Engine to Optimize Programmatic Ad Buying

16 days ago

Amazon Ads has introduced Dynamic Traffic Engine (beta) to optimize programmatic ad buying by improving communication between DSPs and SSPs. It allows DSPs to send advance demand signals, optimize traffic flow, and reduce unnecessary bid requests. Initial testing shows a 40% reduction in low-demand ad requests and a 7% improvement in fill rate. Available globally, it enhances inventory management, signal transparency, and monetization.

Amazon Ads
Amazon Ads

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Amazon DSP Launches Pre-Flight Recommendations for Campaign Optimization

Amazon DSP Launches Pre-Flight Recommendations for Campaign Optimization

16 days ago

Amazon DSP now offers pre-flight recommendations to optimize campaigns using machine learning. It compares users’ selected CPM and frequency caps with its suggestions, alerting users if improvements are possible. This helps advertisers make informed decisions and enhance performance from the start, reducing mid-flight adjustments. Available in North America, South America, Europe, the Middle East, and Asia Pacific for self-service users.

Amazon Ads
Amazon Ads

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Amazon Sponsored Brands launches impression and click forecasting in advertising console

Amazon Sponsored Brands launches impression and click forecasting in advertising console

21 days ago

Sponsored Brands launched a new feature in the advertising console providing forecasts of impressions and clicks based on campaign settings. Available for campaigns with the “Drive page visits” goal, these forecasts use machine-learning models from historical campaigns. This helps advertisers understand potential impacts before launching. The feature is accessible in North America, South America, Europe, Middle East, and Asia Pacific.

Amazon Ads
Amazon Ads

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Amazon DSP Launches Contextual Keyword Targeting

Amazon DSP Launches Contextual Keyword Targeting

24 days ago

Amazon DSP has launched contextual keyword targeting in the US, UK, CA, and AU. This feature allows advertisers to target content based on relevant keywords or phrases without relying on identifiers, using AI models to place ads on Amazon and third-party sites. It offers more flexibility than previous category or product-based targeting, increasing reach and performance. Available to both self-service and managed-service advertisers.

Amazon Ads
Amazon Ads

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Amazon Sponsored Brands Ads Now Available in Canada and Australia

Amazon Sponsored Brands Ads Now Available in Canada and Australia

28 days ago

Authors in Canada and Australia can now create Sponsored Brands ads with custom image and video ads to engage readers. Authors must have three or more books under a single pen name claimed in Author Central to launch a campaign. Sponsored Brands ads help increase book visibility and author awareness, appearing in various shopping results and product detail pages. This feature is available in North America, Europe, and Asia Pacific.

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Amazon Ads

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Amazon Ads Introduces Dynamic Segments for Improved Ad Targeting

Amazon Ads Introduces Dynamic Segments for Improved Ad Targeting

1 months ago

Amazon Ads has launched Dynamic Segments, a machine learning-powered feature for better ad targeting. It includes ML-based audience segmentation, first-party shopping signal integration, website insight analysis, conversion signal processing, and dynamic audience updates. Available through the advertising console, Amazon Ads API, and POST /sd/targets endpoint, it enhances campaign reach, targeting accuracy, scalability, and performance.

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Amazon Ads

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Amazon DSP Adds Alexa as Supply Source for Self-Service Online Video Ads

Amazon DSP Adds Alexa as Supply Source for Self-Service Online Video Ads

1 months ago

Alexa is now available as a video supply source in Amazon DSP, allowing self-service advertisers to include Alexa in their online video ads by default. This integration helps drive brand awareness and reach incremental customers on Echo Show devices. Alexa is the first device ad placement to integrate with the standard video template for desktop and mobile ads, requiring no additional modifications. This feature is available in the United States.

Amazon Ads
Amazon Ads

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Amazon DSP Enhances Audience Analytics with Demographic, Shopping, and Streaming Insights

Amazon DSP Enhances Audience Analytics with Demographic, Shopping, and Streaming Insights

1 months ago

Amazon DSP now offers demographic, shopping, and Prime Video streaming insights directly in the platform interface, previously available only via API. These insights, accessible through Audience Central, include aggregated demographic data, top retail category purchases, and Prime Video preferences. Available through the DSP interface, API, and Audience Central, users can access insights via demographic, retail, and media tabs.

Amazon Ads
Amazon Ads

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