Amazon Ads

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Amazon Ads Launches Auto Budget Sharing to Boost Campaign Performance

Amazon Ads Launches Auto Budget Sharing to Boost Campaign Performance

23 hours ago

Amazon Ads now lets portfolios share unspent campaign budgets with campaigns that have used their daily limits, allowing them to spend up to double their daily budget. This helps campaigns run longer on busy days without raising the total monthly budget. Users can turn this feature on or off. It is available to various customer types across North America, South America, Europe, the Middle East, and Asia Pacific.

Amazon Ads
Amazon Ads

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Amazon DSP Launches New Campaign Manager Landing Page for Streamlined Management

Amazon DSP Launches New Campaign Manager Landing Page for Streamlined Management

5 days ago

Amazon introduced a new DSP Campaign Manager Landing Page to simplify campaign management. It features filters, dynamic insights, AI recommendations, customizable tables, and alerts to optimize campaigns efficiently. Available globally for self-service advertisers, it consolidates key info and actions, reducing navigation time and improving performance. Accessible via the Amazon DSP console's Overview menu.

Amazon Ads
Amazon Ads

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Amazon Ads Lets Advertisers Customize Bids Up to 900% for Search Placements

Amazon Ads Lets Advertisers Customize Bids Up to 900% for Search Placements

15 days ago

Advertisers can now adjust bids up to 900% for top of search and rest of search placements in Sponsored Brands campaigns. This applies to all ad formats and targeting types, enhancing campaign optimization. Placement-level metrics are viewable in the console or reports, allowing fine-tuning of bids. Controls are available via the Amazon Ads API with updated Sponsored Brands API specs.

Amazon Ads
Amazon Ads

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Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Amazon Ads adds long term sales metrics to campaign reporting

Amazon Ads adds long term sales metrics to campaign reporting

29 days ago

Amazon Ads now includes long term sales (LTS) and LTS ROAS metrics in campaign reports. These estimate incremental sales over 12 months by tracking how campaigns move new-to-brand shoppers down the purchase funnel. Metrics rely on past 12-month returns from customer actions like page views, searches, add-to-carts, and purchases. New-to-brand shoppers are those without conversions in the last year.

Amazon Ads
Amazon Ads

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Amazon Business launches exclusive Sponsored Products campaigns for B2B shoppers

Amazon Business launches exclusive Sponsored Products campaigns for B2B shoppers

1 months ago

Amazon Business exclusive campaigns for Sponsored Products let advertisers target business shoppers only on Amazon Business, separate from the regular Amazon store. Advertisers can set B2B budgets, promote ASINs, use B2B keywords, and adjust bids to boost sales. Available in North America, Europe, and Asia Pacific for eligible sellers, vendors, and agencies via Advertising console or API. Campaigns show only on Amazon Business with performance reports.

Amazon Ads
Amazon Ads

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Amazon launches New-To-Brand Shoppers audience for Sponsored Brands bid boosting

Amazon launches New-To-Brand Shoppers audience for Sponsored Brands bid boosting

1 months ago

Sponsored Brands launched a new audience called new-to-brand (NTB) shoppers, allowing advertisers to boost bids to reach shoppers who haven't bought from their brand in 12 months. This can be applied to new and existing campaigns via a new 'Bid Adjustments' tab. NTB helps acquire customers and boost orders, with a 100% bid increase doubling NTB orders. Available globally and accessible via Advertising Console and API.

Amazon Ads
Amazon Ads

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Amazon DSP Launches Bid Adjustments for Tailored Bidding Strategies

Amazon DSP Launches Bid Adjustments for Tailored Bidding Strategies

2 months ago

Amazon DSP bid adjustments allow advertisers to implement tailored bidding strategies using simple and complex algorithms. This feature includes reporting through the Reporting API and enables bulk adjustments for multiple line items. Advertisers can use proprietary data for real-time bidding, optimizing campaigns to meet specific goals. Benefits include faster setup, smarter decisions, and greater control, available in various regions for self-service advertisers.

Amazon Ads
Amazon Ads

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Sponsored Display updates campaigns to optimize for improved conversion opportunities

Sponsored Display updates campaigns to optimize for improved conversion opportunities

3 months ago

Amazon Sponsored Display is enhancing its machine learning algorithm to improve conversion opportunities for Reach and Page Visit campaigns, aligning them with Conversion campaign objectives. Advertisers can expect better performance metrics. This update helps businesses reach the right audiences and drive sales. The feature is available in regions including North America, Europe, the Middle East, Africa, and Asia Pacific.

Amazon Ads
Amazon Ads

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Alexa Launches Support for Asset Based Creative Ads on Home Screen

Alexa Launches Support for Asset Based Creative Ads on Home Screen

3 months ago

Alexa is launching support for Asset Based Creative (ABC) ads for desktop and mobile advertisers, allowing Amazon DSP self-service advertisers to run display ads on the Alexa Home Screen. This aims to enhance brand awareness and reach more customers on Echo Show devices. The feature is available in North America for self-service advertisers through Amazon DSP, providing a seamless experience for serving ABC ads on an additional Amazon inventory.

Amazon Ads
Amazon Ads

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