Amazon Requires Sponsored Brands Update to v4 by Aug 15 to Prevent Rejection
6 days ago
Legacy Sponsored Brands version 3 campaigns created before October 2022 have been disappearing from ...
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Amazon Launches 'Ad Relevance', AI-Powered Cookieless Ad-Targeting Solution
8 days ago
Amazon's new Ad Relevance is a cookieless ad-targeting solution leveraging first-party data and AI t...
Amazon Ads API v3 Now Prevents Duplicate Reporting Requests
10 days ago
Amazon Ads API now prevents duplicate requests for version 3 reporting APIs. If a createReport reque...
Amazon Publisher Cloud is now generally available
14 days ago
Amazon Publisher Cloud (APC) is now generally available, offering a clean room solution for advertis...
Amazon Launches Sponsored Brands Optimization Rules API for Drive Page Visits Goal
14 days ago
Now available, the Sponsored Brands optimization rules (beta) API for drive page visits goal simplif...
Amazon Ads Launches Sponsored Display Lead Generation Beta for US Advertisers
15 days ago
Sponsored Display for all businesses can be optimized for lead generation in beta. US-based, self-se...
Amazon Ads Launches Supply Desk to Streamline Deal Activation for DSP Buyers
16 days ago
Amazon Ads launches supply desk to streamline deal activation for Amazon DSP buyers. Supply desk is ...
Version 2 Sponsored Display Reporting to Shut Off on October 31, 2024
1 months ago
New version 3 reporting endpoints for Sponsored Display have been released, leading to the deprecati...
Amazon Marketing Cloud now supports offline sales insights
1 months ago
Amazon Marketing Cloud (AMC) has introduced NCS CPG Insights Stream, a new feature that tracks offli...
Amazon Ads announces new Streaming TV ad formats
1 months ago
Amazon Ads introduced three new interactive ad formats for Prime Video: shoppable carousel ads, inte...