Amazon DSP's new multi-signal Keyword targeting lets advertisers combine contextual and Amazon behavioral shopping signals in one ad line using free-form keywords. Available globally, it enhances reach and performance by uniting contextual relevance with behavioral data, improving metrics like CTR and ROAS. Advertisers can manage this via the Rodeo UI or API, with options to use contextual signals only if desired.
Amazon Ads launched new self-service benchmarks in Ad Console and via API, offering advertisers insights to evaluate brand category performance across ad formats and goals. These benchmarks help optimize campaigns and plan investments with peer brand matching and transparent methods. Available in the US for Brand Registry members, they cover Amazon DSP and Sponsored Ads, accessible through Campaign Manager, Report Center, and API.
Location-based interactive video ads on Prime Video let advertisers customize national TV commercials with local content like pricing and nearest dealerships, creating many ad variants without extra assets. This improves ad relevance and creative efficiency, targeting local audiences in the US. Available to most advertisers via Amazon DSP Video templates on Managed and Self-Service platforms.
Responsive eCommerce ads on Alexa Home Screen have expanded to France, Spain, India, and Brazil. Self-service buyers on Amazon DSP can now include Alexa supply in campaigns to reach new customers. The larger screen and focused ads on Alexa Home Screen boost awareness and conversion. This feature is available in South America, Europe, and Asia Pacific for self-service advertisers on Amazon DSP.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
Amazon has launched a feature integrating Sponsored Products campaigns into Alexa+ shopping conversations on Echo Show devices in the US. Customers receive both organic and sponsored product recommendations during chats with Alexa+. Advertisers with active campaigns can appear on Alexa+ without extra steps, with performance tracked in existing dashboards. Alexa+ offers a natural, context-aware shopping experience, expanding advertising opportunities.
Amazon introduced optimized targeting for Sponsored Display Conversion campaigns, allowing advertisers to dynamically target audiences likely to engage with ads. Advertisers can select optimized targeting, manual targeting, or both, with options for remarketing or contextual targeting. Available in many regions, this feature supports sellers, vendors, and managed or self-service users via the Advertising Console and Amazon Ads API.
Amazon Marketing Cloud (AMC) now includes an AI-powered chatbot that helps users generate SQL queries for custom audience segments using natural language and provides instant answers to AMC product questions. This feature streamlines audience query creation and product support, reducing time-to-value and reliance on technical resources. It is available to all AMC users across North America, South America, Europe, the Middle East, and Asia Pacific.
Sponsored Brands is now available to all authors, including those with one title, allowing custom image and video ads to boost book visibility. Amazon offers free AI-powered image generation to create theme-matching images. The feature is available in North America, Europe, and Asia Pacific. Custom images in ads increase mobile click-through rates by 48%. Accessible via Advertising console and Amazon Ads API.
Amazon Ads now lets portfolios share unspent campaign budgets with campaigns that have used their daily limits, allowing them to spend up to double their daily budget. This helps campaigns run longer on busy days without raising the total monthly budget. Users can turn this feature on or off. It is available to various customer types across North America, South America, Europe, the Middle East, and Asia Pacific.
