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13 days ago
Responsive eCommerce ads on Alexa Home Screen have expanded to France, Spain, India, and Brazil. Self-service buyers on Amazon DSP can now include Alexa supply in campaigns to reach new customers. The larger screen and focused ads on Alexa Home Screen boost awareness and conversion. This feature is available in South America, Europe, and Asia Pacific for self-service advertisers on Amazon DSP.
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18 days ago
Amazon has launched a feature integrating Sponsored Products campaigns into Alexa+ shopping conversations on Echo Show devices in the US. Customers receive both organic and sponsored product recommendations during chats with Alexa+. Advertisers with active campaigns can appear on Alexa+ without extra steps, with performance tracked in existing dashboards. Alexa+ offers a natural, context-aware shopping experience, expanding advertising opportunities.
19 days ago
Amazon introduced optimized targeting for Sponsored Display Conversion campaigns, allowing advertisers to dynamically target audiences likely to engage with ads. Advertisers can select optimized targeting, manual targeting, or both, with options for remarketing or contextual targeting. Available in many regions, this feature supports sellers, vendors, and managed or self-service users via the Advertising Console and Amazon Ads API.
1 months ago
Amazon Marketing Cloud (AMC) now includes an AI-powered chatbot that helps users generate SQL queries for custom audience segments using natural language and provides instant answers to AMC product questions. This feature streamlines audience query creation and product support, reducing time-to-value and reliance on technical resources. It is available to all AMC users across North America, South America, Europe, the Middle East, and Asia Pacific.
1 months ago
Sponsored Brands is now available to all authors, including those with one title, allowing custom image and video ads to boost book visibility. Amazon offers free AI-powered image generation to create theme-matching images. The feature is available in North America, Europe, and Asia Pacific. Custom images in ads increase mobile click-through rates by 48%. Accessible via Advertising console and Amazon Ads API.
2 months ago
Amazon Ads now lets portfolios share unspent campaign budgets with campaigns that have used their daily limits, allowing them to spend up to double their daily budget. This helps campaigns run longer on busy days without raising the total monthly budget. Users can turn this feature on or off. It is available to various customer types across North America, South America, Europe, the Middle East, and Asia Pacific.
2 months ago
Amazon introduced a new DSP Campaign Manager Landing Page to simplify campaign management. It features filters, dynamic insights, AI recommendations, customizable tables, and alerts to optimize campaigns efficiently. Available globally for self-service advertisers, it consolidates key info and actions, reducing navigation time and improving performance. Accessible via the Amazon DSP console's Overview menu.
2 months ago
Advertisers can now adjust bids up to 900% for top of search and rest of search placements in Sponsored Brands campaigns. This applies to all ad formats and targeting types, enhancing campaign optimization. Placement-level metrics are viewable in the console or reports, allowing fine-tuning of bids. Controls are available via the Amazon Ads API with updated Sponsored Brands API specs.
2 months ago
Amazon Ads now includes long term sales (LTS) and LTS ROAS metrics in campaign reports. These estimate incremental sales over 12 months by tracking how campaigns move new-to-brand shoppers down the purchase funnel. Metrics rely on past 12-month returns from customer actions like page views, searches, add-to-carts, and purchases. New-to-brand shoppers are those without conversions in the last year.
