Amazon Ads Introduces Sponsored Placements in Rufus AI
2 days ago
Amazon has integrated sponsored ads into its AI shopping assistant, Rufus. Rufus will generate conte...
Amazon Ads
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Amazon DSP Expands Related Product Targeting to Third-Party Supply
3 days ago
Amazon has expanded its Demand-Side Platform (DSP) by including Related Product Targeting (RPT) for ...
Amazon DSP Introduces Similar Audiences (Beta) for Enhanced Ad Targeting
4 days ago
Amazon has launched Similar Audiences (beta) for its Demand-Side Platform (DSP) to help advertisers ...
Amazon Ads API Adds Landing Page Editing for Sponsored Brands
5 days ago
Amazon has enhanced its Ads API, allowing users to edit landing pages for Sponsored Brands campaigns...
Amazon Ads API Dashboard Now Offers Hourly Updates and Enhanced Filters
6 days ago
Amazon has enhanced its Ads API integration dashboard with hourly data updates, URL linking with fil...
Amazon Ads to Phase Out v3 for Sponsored Products Bid Recommendations
12 days ago
Amazon Ads will deprecate the v3 content type for Sponsored Products bid recommendations on May 15, ...
Amazon Marketing Cloud Introduces Programmatic User Management
18 days ago
Amazon has updated its Amazon Marketing Cloud (AMC) platform to enable programmatic user management ...
Amazon DSP Introduces Modeled Attribution for Off-Amazon Conversions
20 days ago
Amazon has expanded its modeled attribution capabilities to Amazon DSP for US advertisers, including...
Amazon Launches Optimal Frequency Analysis Playbook for Marketing Cloud Users
20 days ago
Amazon's Optimal Frequency Analysis Playbook for Amazon Marketing Cloud offers tactics to optimize a...