Amazon Ads integrated the Podcast Audience Network into Amazon DSP, enabling advertisers to manage podcast ads with other digital media in one platform. It combines Amazon's data with Art19's insights for precise targeting on premium podcasts. This simplifies buying, improves targeting, offers detailed analytics, and provides premium inventory access. Available in the US for agencies and direct advertisers via Amazon DSP.
Amazon DSP's new multi-signal Keyword targeting lets advertisers combine contextual and Amazon behavioral shopping signals in one ad line using free-form keywords. Available globally, it enhances reach and performance by uniting contextual relevance with behavioral data, improving metrics like CTR and ROAS. Advertisers can manage this via the Rodeo UI or API, with options to use contextual signals only if desired.
Amazon Ads launched new self-service benchmarks in Ad Console and via API, offering advertisers insights to evaluate brand category performance across ad formats and goals. These benchmarks help optimize campaigns and plan investments with peer brand matching and transparent methods. Available in the US for Brand Registry members, they cover Amazon DSP and Sponsored Ads, accessible through Campaign Manager, Report Center, and API.
Location-based interactive video ads on Prime Video let advertisers customize national TV commercials with local content like pricing and nearest dealerships, creating many ad variants without extra assets. This improves ad relevance and creative efficiency, targeting local audiences in the US. Available to most advertisers via Amazon DSP Video templates on Managed and Self-Service platforms.
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Responsive eCommerce ads on Alexa Home Screen have expanded to France, Spain, India, and Brazil. Self-service buyers on Amazon DSP can now include Alexa supply in campaigns to reach new customers. The larger screen and focused ads on Alexa Home Screen boost awareness and conversion. This feature is available in South America, Europe, and Asia Pacific for self-service advertisers on Amazon DSP.
Amazon has launched a feature integrating Sponsored Products campaigns into Alexa+ shopping conversations on Echo Show devices in the US. Customers receive both organic and sponsored product recommendations during chats with Alexa+. Advertisers with active campaigns can appear on Alexa+ without extra steps, with performance tracked in existing dashboards. Alexa+ offers a natural, context-aware shopping experience, expanding advertising opportunities.
Amazon introduced optimized targeting for Sponsored Display Conversion campaigns, allowing advertisers to dynamically target audiences likely to engage with ads. Advertisers can select optimized targeting, manual targeting, or both, with options for remarketing or contextual targeting. Available in many regions, this feature supports sellers, vendors, and managed or self-service users via the Advertising Console and Amazon Ads API.
Amazon Marketing Cloud (AMC) now includes an AI-powered chatbot that helps users generate SQL queries for custom audience segments using natural language and provides instant answers to AMC product questions. This feature streamlines audience query creation and product support, reducing time-to-value and reliance on technical resources. It is available to all AMC users across North America, South America, Europe, the Middle East, and Asia Pacific.
Sponsored Brands is now available to all authors, including those with one title, allowing custom image and video ads to boost book visibility. Amazon offers free AI-powered image generation to create theme-matching images. The feature is available in North America, Europe, and Asia Pacific. Custom images in ads increase mobile click-through rates by 48%. Accessible via Advertising console and Amazon Ads API.
