Amazon Ads | Swipe Insight

Amazon DSP Launches New Campaign Manager Landing Page for Streamlined Management

2 days ago

Amazon introduced a new DSP Campaign Manager Landing Page to simplify campaign management. It features filters, dynamic insights, AI recommendations, customizable tables, and alerts to optimize campaigns efficiently. Available globally for self-service advertisers, it consolidates key info and actions, reducing navigation time and improving performance. Accessible via the Amazon DSP console's Overview menu.

Amazon Ads Lets Advertisers Customize Bids Up to 900% for Search Placements

12 days ago

Amazon Ads

Advertisers can now adjust bids up to 900% for top of search and rest of search placements in Sponsored Brands campaigns. This applies to all ad formats and targeting types, enhancing campaign optimization. Placement-level metrics are viewable in the console or reports, allowing fine-tuning of bids. Controls are available via the Amazon Ads API with updated Sponsored Brands API specs.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Amazon Ads adds long term sales metrics to campaign reporting

26 days ago

Amazon Ads

Amazon Ads now includes long term sales (LTS) and LTS ROAS metrics in campaign reports. These estimate incremental sales over 12 months by tracking how campaigns move new-to-brand shoppers down the purchase funnel. Metrics rely on past 12-month returns from customer actions like page views, searches, add-to-carts, and purchases. New-to-brand shoppers are those without conversions in the last year.

Amazon Business launches exclusive Sponsored Products campaigns for B2B shoppers

1 months ago

Amazon Ads

Amazon Business exclusive campaigns for Sponsored Products let advertisers target business shoppers only on Amazon Business, separate from the regular Amazon store. Advertisers can set B2B budgets, promote ASINs, use B2B keywords, and adjust bids to boost sales. Available in North America, Europe, and Asia Pacific for eligible sellers, vendors, and agencies via Advertising console or API. Campaigns show only on Amazon Business with performance reports.

Amazon launches New-To-Brand Shoppers audience for Sponsored Brands bid boosting

1 months ago

Amazon Ads

Sponsored Brands launched a new audience called new-to-brand (NTB) shoppers, allowing advertisers to boost bids to reach shoppers who haven't bought from their brand in 12 months. This can be applied to new and existing campaigns via a new 'Bid Adjustments' tab. NTB helps acquire customers and boost orders, with a 100% bid increase doubling NTB orders. Available globally and accessible via Advertising Console and API.

Amazon DSP Launches Bid Adjustments for Tailored Bidding Strategies

2 months ago

Amazon DSP

Amazon DSP bid adjustments allow advertisers to implement tailored bidding strategies using simple and complex algorithms. This feature includes reporting through the Reporting API and enables bulk adjustments for multiple line items. Advertisers can use proprietary data for real-time bidding, optimizing campaigns to meet specific goals. Benefits include faster setup, smarter decisions, and greater control, available in various regions for self-service advertisers.

Alexa Launches Support for Asset Based Creative Ads on Home Screen

3 months ago

Amazon DSP

Alexa is launching support for Asset Based Creative (ABC) ads for desktop and mobile advertisers, allowing Amazon DSP self-service advertisers to run display ads on the Alexa Home Screen. This aims to enhance brand awareness and reach more customers on Echo Show devices. The feature is available in North America for self-service advertisers through Amazon DSP, providing a seamless experience for serving ABC ads on an additional Amazon inventory.

Amazon DSP integrates Google Privacy Sandbox for enhanced measurement capabilities

3 months ago

Amazon DSP Cookieless Future

Amazon DSP integrates Google Privacy Sandbox into its measurement solutions, enhancing campaign visibility amid industry changes. This allows for better attribution of conversions from Chrome users who opt out of third-party cookies. The integration supports Amazon's Ad Relevance AI solution, improving ad targeting without relying on ad IDs. The feature is available across North America, Europe, the Middle East, and Asia Pacific.