Amazon Sponsored Display is enhancing its machine learning algorithm to improve conversion opportunities for Reach and Page Visit campaigns, aligning them with Conversion campaign objectives. Advertisers can expect better performance metrics. This update helps businesses reach the right audiences and drive sales. The feature is available in regions including North America, Europe, the Middle East, Africa, and Asia Pacific.
Alexa is launching support for Asset Based Creative (ABC) ads for desktop and mobile advertisers, allowing Amazon DSP self-service advertisers to run display ads on the Alexa Home Screen. This aims to enhance brand awareness and reach more customers on Echo Show devices. The feature is available in North America for self-service advertisers through Amazon DSP, providing a seamless experience for serving ABC ads on an additional Amazon inventory.
Amazon DSP integrates Google Privacy Sandbox into its measurement solutions, enhancing campaign visibility amid industry changes. This allows for better attribution of conversions from Chrome users who opt out of third-party cookies. The integration supports Amazon's Ad Relevance AI solution, improving ad targeting without relying on ad IDs. The feature is available across North America, Europe, the Middle East, and Asia Pacific.
Amazon has launched sponsored ads for authors in India, Mexico, Netherlands, and Japan as of February 26, 2025. Authors can use their existing ads accounts to create ads in these new regions. Sponsored ads help boost visibility, attract readers, and drive sales by appearing in high-traffic areas on Amazon. Benefits include direct links to product pages, budget control, performance insights, and targeted messaging options. Access is available via the advertising console and Amazon Ads API.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
Amazon has expanded its DSP campaign management APIs globally, allowing advertisers in all regions where Amazon DSP operates to access them. This integration simplifies campaign creation, automates management, and enhances optimization. Advertisers can connect directly to Amazon's API endpoints, facilitating efficient campaign management and automation across the Amazon DSP ecosystem, thus improving their advertising operations.
Beginning January 15, 2025, advertisers using Amazon DSP self-serve can access consolidated Amazon first-party supply across platforms like Amazon.com and Twitch. This update simplifies campaign management by automatically including all eligible inventory sources, allowing advertisers to reach a wider audience while maintaining control over placements. The feature is available in various regions for self-service advertisers on Amazon.com.
Amazon Ads has launched event-based bid rules in the advertising console for Sponsored Products advertisers, enabling automatic bid increases during high shopper traffic events. Previously, advertisers manually adjusted bids, risking missed sales. This feature is available across regions including North America, Europe, Asia Pacific, and Africa, and can be accessed in the advertiser console under the “Settings” section when adding a new bid rule.
Amazon introduced updates to its DSP platform, launching Frequency Group capabilities for managing ad exposure across multiple campaign orders. Advertisers can set single frequency caps and access reporting tools for deduplicated reach and frequency metrics. This update provides a unified view of metrics, eliminating double-counting across publishers and devices. The tools are available globally through managed and self-service options on the Amazon DSP platform.
Amazon DSP has introduced two targeting features allowing advertisers to control ad placements in display and native inventory. Advertisers can now target specific fold positions for display and video campaigns and choose native content placements. These features improve visibility and engagement by offering better control over ad placement. They are available in North America, Europe, the Middle East, and Asia Pacific through the Amazon DSP user interface and API.
