Amazon Ads introduces a feature allowing portfolios to automatically share unspent campaign budgets with campaigns in the same portfolio that have exhausted their daily budgets. This enables those campaigns to spend up to 100% over their daily limit, maximizing ad delivery during high traffic days without increasing the overall monthly budget.
Key Features
- Unspent budget from previous days is pooled and allocated to campaigns that run out of daily budget.
- Helps campaigns maintain ad delivery, increasing clicks, impressions, and sales.
- Users can toggle this feature on or off by setting
featureStateforcampaignUnspentBudgetSharingasENABLEDwithinbudgetControls. - Detailed instructions are available in the user guide.
Availability
This feature is accessible to vendors, registered sellers, managed-service and self-service customers, and authors.
Geographic Coverage
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
