Amazon Ads Launches Auto Budget Sharing to Boost Campaign Performance

July 08, 2025 at 6:04:37 AM

TL;DR Amazon Ads now lets portfolios share unspent campaign budgets with campaigns that have used their daily limits, allowing them to spend up to double their daily budget. This helps campaigns run longer on busy days without raising the total monthly budget. Users can turn this feature on or off. It is available to various customer types across North America, South America, Europe, the Middle East, and Asia Pacific.

Amazon Ads Launches Auto Budget Sharing to Boost Campaign Performance

Amazon Ads introduces a feature allowing portfolios to automatically share unspent campaign budgets with campaigns in the same portfolio that have exhausted their daily budgets. This enables those campaigns to spend up to 100% over their daily limit, maximizing ad delivery during high traffic days without increasing the overall monthly budget.

Key Features

  • Unspent budget from previous days is pooled and allocated to campaigns that run out of daily budget.
  • Helps campaigns maintain ad delivery, increasing clicks, impressions, and sales.
  • Users can toggle this feature on or off by setting featureState for campaignUnspentBudgetSharing as ENABLED within budgetControls.
  • Detailed instructions are available in the user guide.

Availability

This feature is accessible to vendors, registered sellers, managed-service and self-service customers, and authors.

Geographic Coverage

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
  • Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
  • Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore

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