Amazon Marketing Cloud News

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Amazon Marketing Cloud Introduces Programmatic User Management

Amazon Marketing Cloud Introduces Programmatic User Management

Amazon has updated its Amazon Marketing Cloud (AMC) platform to enable programmatic user management ...

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Amazon Launches Optimal Frequency Analysis Playbook for Marketing Cloud Users

Amazon Launches Optimal Frequency Analysis Playbook for Marketing Cloud Users

Amazon's Optimal Frequency Analysis Playbook for Amazon Marketing Cloud offers tactics to optimize a...

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Amazon Marketing Cloud Introduces 'Share of Wallet' Analysis for Offline Purchase Insights

Amazon Marketing Cloud Introduces 'Share of Wallet' Analysis for Offline Purchase Insights

Now available in Amazon Marketing Cloud: "Share of Wallet" analysis. Brands can get categorical leve...

Amazon's Strategy to Boost $50B Ad Business with Publisher Cloud Enhancements

Amazon's Strategy to Boost $50B Ad Business with Publisher Cloud Enhancements

Amazon Advertising's revenue rose by 24% to nearly $47 billion last year, with a projection to surpa...

Amazon Marketing Cloud now supports offline sales insights

Amazon Marketing Cloud now supports offline sales insights

Amazon Marketing Cloud (AMC) has introduced NCS CPG Insights Stream, a new feature that tracks offli...

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Brand Analytics: New "Cart Abandoners" Metric

Brand Analytics: New "Cart Abandoners" Metric

6 months ago

Brand Analytics has introduced a new metric called 'cart abandoners'. This metric identifies custome...

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