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Amazon Marketing Cloud News

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Amazon Marketing Cloud Introduces Programmatic User Management

Amazon Marketing Cloud Introduces Programmatic User Management

4 months ago

Amazon Marketing Cloud

Amazon has updated its Amazon Marketing Cloud (AMC) platform to enable programmatic user management through new APIs. Key features include programmatic invitations for admin and viewer users, API-based account management for creating, updating, and revoking invitations, and role-specific invitations. A new GET operation retrieves AMC account identifiers, and invited users can redeem invitations via an API endpoint. This update enhances flexibility and efficiency for AMC admins.

Amazon Ads
Amazon Ads

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Amazon Launches Optimal Frequency Analysis Playbook for Marketing Cloud Users

Amazon Launches Optimal Frequency Analysis Playbook for Marketing Cloud Users

4 months ago

Amazon Ads Amazon Marketing Cloud

Amazon's Optimal Frequency Analysis Playbook for Amazon Marketing Cloud offers tactics to optimize ad frequency within Amazon Ads. It helps advertisers measure and attribute conversions, adjust frequency for business value, and avoid ad fatigue. The playbook includes steps to set frequency caps, identify and activate under-served audiences, and determine optimal frequency points using SQL and Python. Prerequisites include access to AMC, data, and knowledge of SQL, Python, and Amazon QuickSight.

Amazon Ads
Amazon Ads

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Amazon Marketing Cloud Introduces 'Share of Wallet' Analysis for Offline Purchase Insights

Amazon Marketing Cloud Introduces 'Share of Wallet' Analysis for Offline Purchase Insights

6 months ago

Amazon Marketing Cloud

Now available in Amazon Marketing Cloud: "Share of Wallet" analysis. Brands can get categorical level data through NCS CPG Insights Stream, a new beta (paid) feature in AMC. This allows brands to measure how online advertising impacts offline purchases and compare against competitors. The CPG insights stream provides transaction signals from over 3M+ UPCs and 4500 product groups, helping optimize media tactics.

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Amazon's Strategy to Boost $50B Ad Business with Publisher Cloud Enhancements

Amazon's Strategy to Boost $50B Ad Business with Publisher Cloud Enhancements

7 months ago

Amazon Sellers Amazon Marketing Cloud

Amazon Advertising's revenue rose by 24% to nearly $47 billion last year, with a projection to surpass $67 billion by 2025. Amazon Publisher Services introduced new features for its Publisher Cloud and launched Signal IQ, an ad ID service. These aim to offer advertisers direct access to ad space from prominent publishers and comply with privacy regulations. This is part of Amazon's strategy to increase ad revenue by reaching users beyond its own platform.

Digiday
Digiday
Amazon Marketing Cloud now supports offline sales insights

Amazon Marketing Cloud now supports offline sales insights

7 months ago

Amazon Sellers Amazon Marketing Cloud

Amazon Marketing Cloud (AMC) has introduced NCS CPG Insights Stream, a new feature that tracks offline transaction signals across US households. This paid feature helps AMC customers gauge the impact of their advertising on offline sales and identify different purchasing patterns. Advertisers can subscribe to product categories of interest and receive ready-to-query transaction signals without additional preparation.

Amazon Ads
Amazon Ads

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Brand Analytics: New "Cart Abandoners" Metric

Brand Analytics: New "Cart Abandoners" Metric

7 months ago

Amazon Ads Amazon Marketing Cloud +1 more

Brand Analytics has introduced a new metric called 'cart abandoners'. This metric identifies customers who added items to their cart but didn't make a purchase within 90 days. This metric is helpful in tracking the health of your business. To target and retarget these customers, you can create an audience in Amazon Marketing Cloud and exclude them from retargeting campaigns. Additionally, you can create a specific Amazon DSP order. For better results, you can pair this strategy with Brand Tailor...

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