Amazon Marketing Cloud Introduces 'Share of Wallet' Analysis for Offline Purchase Insights
23 days ago
Now available in Amazon Marketing Cloud: "Share of Wallet" analysis. Brands can get categorical leve...
Amazon Marketing Cloud
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Amazon's Strategy to Boost $50B Ad Business with Publisher Cloud Enhancements
1 months ago
Amazon Advertising's revenue rose by 24% to nearly $47 billion last year, with a projection to surpa...
Amazon Marketing Cloud now supports offline sales insights
1 months ago
Amazon Marketing Cloud (AMC) has introduced NCS CPG Insights Stream, a new feature that tracks offli...
Brand Analytics: New "Cart Abandoners" Metric
1 months ago
Brand Analytics has introduced a new metric called 'cart abandoners'. This metric identifies custome...