Following its initial introduction in Amazon Ads, Amazon has now expanded programmatic user management capabilities to its Amazon Marketing Cloud (AMC) platform.
Key Features
Programmatic Invitations:
- AMC admin users can now programmatically invite both admin and viewer users to their account.
API-Based Account Management:
- New endpoints allow for streamlined user invitation and management.
- Admins can create, update, and revoke invitations via API calls.
Role-Specific Invitations:
- Ability to specify user roles (admin or viewer) in the API payload.
Account Identification:
- New GET operation to retrieve AMC account identifiers, crucial for API interactions.
Invitation Redemption:
- Invited users can redeem invitations through a dedicated API endpoint.
Implementation Notes:
- Requires specific header parameters, including Amazon-Advertising-API-ClientId and Authorization token.
- Account identifiers are necessary for most AMC resource interactions.
- Payload structure differs for admin and viewer role invitations.
This expansion from Amazon Ads to AMC demonstrates Amazon's commitment to providing consistent, programmatic management tools across its advertising ecosystem. The update streamlines user management for AMC administrators, offering more flexibility and efficiency in managing account access programmatically.
