Todd M. Piechowski, MPA

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Amazon Marketing Cloud Introduces 'Share of Wallet' Analysis for Offline Purchase Insights

1 years ago

Now available in Amazon Marketing Cloud: "Share of Wallet" analysis. Brands can get categorical level data through NCS CPG Insights Stream, a new beta (paid) feature in AMC. This allows brands to measure how online advertising impacts offline purchases and compare against competitors. The CPG insights stream provides transaction signals from over 3M+ UPCs and 4500 product groups, helping optimize media tactics.

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