Todd M. Piechowski, MPA

Browse by source sorted by latest

Amazon Marketing Cloud Introduces 'Share of Wallet' Analysis for Offline Purchase Insights

9 months ago

Now available in Amazon Marketing Cloud: "Share of Wallet" analysis. Brands can get categorical level data through NCS CPG Insights Stream, a new beta (paid) feature in AMC. This allows brands to measure how online advertising impacts offline purchases and compare against competitors. The CPG insights stream provides transaction signals from over 3M+ UPCs and 4500 product groups, helping optimize media tactics.

Marketing Workflows Powered by AI

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.