Amazon Marketing Cloud (AMC) now offers "Share of Wallet" analysis, providing categorical-level data to assess the share of purchases or purchase amounts within a subscribed product category compared to other brands. Brands can access this data through the NCS CPG Insights Stream, a new beta (paid) feature in AMC.
Key Benefits
- Measurement of Campaign Impact: Brands can better measure how online advertising campaigns affect offline purchases and their position relative to competitors.
- Media Mix Optimization: Brands can assess which media mix led to the most transactions and optimize their media tactics accordingly.
Data Availability
- Transaction Signals: Access to transaction signals from over 3 million UPCs and 4500 product groups.
For more information on leveraging offline insights for better performance, brands are encouraged to reach out.
