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Joe Shelerud

Joe Shelerud

Open source LinkedIn

United States

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About

Joe is a data enthusiast with an engineering background and entrepreneurial spirit. He began his Amazon journey in 2014 selling molecular model kits. Teaming up with Matt Wiklund, they developed tools to optimize Amazon Ads. Since 2017, Ad Advance has grown, offering ad management for Amazon Sponsored Ads, Amazon DSP, and Google. Their in-house software and expert team serve medium-large Amazon sellers and ecommerce companies, even those not on Amazon.

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Walmart Connect Launches Display Self-Serve Ads for Enhanced Brand Targeting

Walmart Connect Launches Display Self-Serve Ads for Enhanced Brand Targeting

6 months ago

Retail Media Walmart Connect

New Walmart Connect's Display Self Serve (DSS) ads platform is changing how brands connect with shoppers. This self-serve option recently rolled out. DSS is similar to Amazon's Sponsored Display, offering audience targeting on Walmart.com and the app with more control over frequencies, lookbacks, custom audiences, and exclusions. DSS ads feature visual elements and unique placements, enhancing targeting with proprietary data on shopper behavior.

Amazon Tests New Design for Sponsored Brand Creatives, Highlights Visual Appeal

Amazon Tests New Design for Sponsored Brand Creatives, Highlights Visual Appeal

7 months ago

Amazon Sponsored Brands

Amazon is testing a new design for Product collection Sponsored Brand (SB) campaigns, featuring a near page-wide lifestyle image and a rotating slideshow. While visually appealing, the new design lacks product details and reviews, and brands cannot opt-out. This follows a recent trend of Amazon emphasizing imagery in ads. The update was spotted by Josh Helmer, known for identifying new trends in Amazon Ads.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Featured

Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Amazon Sponsored Products Top of Search Ads Now 39% More Effective Year Over Year

Amazon Sponsored Products Top of Search Ads Now 39% More Effective Year Over Year

7 months ago

Amazon Sponsored Products

Joe Shelerud, CEO at Ad Advance, highlights that Amazon's Sponsored Products Top of Search ads are now performing 39% better year over year due to reduced costs and increased impact. He emphasizes the importance of placement optimization for ad performance and notes that many brands are not leveraging this. Brands like Nordic Naturals benefit significantly from these ads. Brands should optimize their Top of Search placements to maximize sales on Amazon.

Amazon Ads Expands Content and Ad Placements, Engages 175 Million Users

Amazon Ads Expands Content and Ad Placements, Engages 175 Million Users

7 months ago

Amazon Sellers Amazon Upfront

Amazon Ads is investing heavily in diverse content to boost Prime subscriptions and ad placements. The platform engages 175 million users and its reach and targeting capabilities make it essential for advertisers. The Hollywood lineup showcased at the Upfronts highlights Amazon's focus on video ads. Alan Moss, VP of Global Ad Sales, emphasized “Full-funnel advertising at scale for everyone.”

Brand Analytics: New "Cart Abandoners" Metric

Brand Analytics: New "Cart Abandoners" Metric

7 months ago

Amazon Ads Amazon Marketing Cloud +1 more

Brand Analytics has introduced a new metric called 'cart abandoners'. This metric identifies customers who added items to their cart but didn't make a purchase within 90 days. This metric is helpful in tracking the health of your business. To target and retarget these customers, you can create an audience in Amazon Marketing Cloud and exclude them from retargeting campaigns. Additionally, you can create a specific Amazon DSP order. For better results, you can pair this strategy with Brand Tailor...

New Sponsored Brands Creative Format Now Showcasing Multiple ASINs and Brand Stores

New Sponsored Brands Creative Format Now Showcasing Multiple ASINs and Brand Stores

7 months ago

Amazon Ads Amazon Sponsored Brands

A new creative format for Sponsored Brands is now available. This format includes a header that showcases a brand's Store and can display multiple ASINs. It offers an engaging brand visual on both the Store and product level. Currently, it is in the beta stage and has only been released to a select few brands.

Amazon's DSP Introduces Game-Changing Subscribe & Save Lookalike Audiences Feature

Amazon's DSP Introduces Game-Changing Subscribe & Save Lookalike Audiences Feature

8 months ago

Amazon DSP

Amazon's DSP now features Subscribe & Save Lookalike Audiences, a new targeting capability. This is beneficial for brands like C4 Energy that build long-term customer loyalty through Subscribe & Save. Previously, lookalike audiences were created from purchases, Ad Tag data, or Hashed list data. Now, brands can target customers who resemble their most loyal ones, a major change for CPG brands. The DSP team is enthusiastic about this update.