Amazon Sponsored Brands News & Updates for February 2025

Amazon Expands Keyword Groups for Sponsored Products with Gift-Related Terms

7 months ago

Amazon has enhanced its Sponsored Product campaigns by adding a new keyword group focused on gift-related searches. This follows the recent introduction of other keyword groups, including Prime Day, category, and brand-related terms. The new group targets keywords associated with gift searches, aiming to help advertisers reach shoppers with gift-buying intent, useful year-round but especially during seasonal shopping periods.

Amazon Requires Sponsored Brands Update to v4 by Aug 15 to Prevent Rejection

8 months ago

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Legacy Sponsored Brands version 3 campaigns created before October 2022 have been disappearing from the advertising console after being rejected during creative moderation. These campaigns will be marked as ARCHIVED by August 15th, 2024. To avoid similar issues, it is recommended to recreate all version 3 campaigns as version 4 campaigns using the new APIs or by cloning existing campaigns. For more details, refer to the Benefits guide.

Amazon Launches Sponsored Brands Optimization Rules API for Drive Page Visits Goal

8 months ago

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Now available, the Sponsored Brands optimization rules (beta) API for drive page visits goal simplifies campaign management by allowing advertisers to set performance-based parameters. This API uses Amazon’s first-party data and machine learning to automate bid adjustments, aiming to increase clicks while adhering to cost-per-click thresholds. Available in multiple regions, it helps advertisers of any size achieve their goals efficiently.

Amazon Ends Sponsored Brands Campaign Drafts Starting June 23, 2024

8 months ago

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Starting June 23, 2024, the option to save Sponsored Brands campaigns as drafts will be discontinued. After this date, you’ll no longer be able to save new drafts for your Sponsored Brands campaigns. You can still launch any existing drafts as campaigns from the Drafts page in the campaign manager. Review current drafts and adjust your workflow to accommodate this change and ensure your campaigns are prepared for direct launch.

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Amazon Tests New Design for Sponsored Brand Creatives, Highlights Visual Appeal

9 months ago

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Amazon is testing a new design for Product collection Sponsored Brand (SB) campaigns, featuring a near page-wide lifestyle image and a rotating slideshow. While visually appealing, the new design lacks product details and reviews, and brands cannot opt-out. This follows a recent trend of Amazon emphasizing imagery in ads. The update was spotted by Josh Helmer, known for identifying new trends in Amazon Ads.

Amazon Launches Dynamic Landing Page Update for Sponsored Brand Campaigns

9 months ago

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New feature for Amazon's sponsored brand campaigns allows advertisers to dynamically change their landing page even after the campaign launch. This gives more flexibility and control over campaigns, enabling tweaks for better conversion rates on the fly. Viewing the current landing page directly from the ad group level also simplifies the optimization process. Advertisers are encouraged to update their campaigns before Prime Day.

New Sponsored Brands Creative Format Now Showcasing Multiple ASINs and Brand Stores

9 months ago

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A new creative format for Sponsored Brands is now available. This format includes a header that showcases a brand's Store and can display multiple ASINs. It offers an engaging brand visual on both the Store and product level. Currently, it is in the beta stage and has only been released to a select few brands.

Amazon Updates Sponsored Brands Ads: Custom Image Now Required for Product Collections

9 months ago

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Amazon has made a change to its requirements for Sponsored Brands product collection ads. From now on, all new and edited ads must have a custom image. Ads without a custom image will not be delivered or receive impressions after May 31, 2024. To add an image to your ads, you need to go to Campaign Manager, select the campaign and ad group, access the ad creative, edit the ad creative, and update the custom image.

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