Amazon Sponsored Brands News

Browse Amazon Sponsored Brands updates sorted by latest

 Amazon Expands Keyword Groups for Sponsored Products with Gift-Related Terms

Amazon Expands Keyword Groups for Sponsored Products with Gift-Related Terms

Amazon has enhanced its Sponsored Product campaigns by adding a new keyword group focused on gift-re...

Amazon Requires Sponsored Brands Update to v4 by Aug 15 to Prevent Rejection

Amazon Requires Sponsored Brands Update to v4 by Aug 15 to Prevent Rejection

Legacy Sponsored Brands version 3 campaigns created before October 2022 have been disappearing from ...

Amazon Ads
Amazon Ads

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Amazon Launches Sponsored Brands Optimization Rules API for Drive Page Visits Goal

Amazon Launches Sponsored Brands Optimization Rules API for Drive Page Visits Goal

Now available, the Sponsored Brands optimization rules (beta) API for drive page visits goal simplif...

Amazon Ads
Amazon Ads

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Top-Notch Google Analytics Audit Tool

Top-Notch Google Analytics Audit Tool

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Get comprehensive Google Analytics Audit: 40 pages, 100+ features analyzed, 3 themes, 3 file formats...

GA4 Auditor
GA4 Auditor

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Amazon Ends Sponsored Brands Campaign Drafts Starting June 23, 2024

Amazon Ends Sponsored Brands Campaign Drafts Starting June 23, 2024

Starting June 23, 2024, the option to save Sponsored Brands campaigns as drafts will be discontinued...

Amazon Tests New Design for Sponsored Brand Creatives, Highlights Visual Appeal

Amazon Tests New Design for Sponsored Brand Creatives, Highlights Visual Appeal

Amazon is testing a new design for Product collection Sponsored Brand (SB) campaigns, featuring a ne...

Amazon Launches Dynamic Landing Page Update for Sponsored Brand Campaigns

Amazon Launches Dynamic Landing Page Update for Sponsored Brand Campaigns

New feature for Amazon's sponsored brand campaigns allows advertisers to dynamically change their la...

New Sponsored Brands Creative Format Now Showcasing Multiple ASINs and Brand Stores

New Sponsored Brands Creative Format Now Showcasing Multiple ASINs and Brand Stores

A new creative format for Sponsored Brands is now available. This format includes a header that show...

Amazon Updates Sponsored Brands Ads: Custom Image Now Required for Product Collections

Amazon Updates Sponsored Brands Ads: Custom Image Now Required for Product Collections

Amazon has made a change to its requirements for Sponsored Brands product collection ads. From now o...

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