Amazon Expands Keyword Groups for Sponsored Products with Gift-Related Terms
5 months ago
Amazon has enhanced its Sponsored Product campaigns by adding a new keyword group focused on gift-related searches. This follows the recent introduction of other keyword groups, including Prime Day, category, and brand-related terms. The new group targets keywords associated with gift searches, aiming to help advertisers reach shoppers with gift-buying intent, useful year-round but especially during seasonal shopping periods.