Akash Sarkar | Swipe Insight

Amazon Launches Dynamic Landing Page Update for Sponsored Brand Campaigns

11 months ago

New feature for Amazon's sponsored brand campaigns allows advertisers to dynamically change their landing page even after the campaign launch. This gives more flexibility and control over campaigns, enabling tweaks for better conversion rates on the fly. Viewing the current landing page directly from the ad group level also simplifies the optimization process. Advertisers are encouraged to update their campaigns before Prime Day.

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Amazon Unveils Creative Gallery on DSP for Enhanced Ad Creation

11 months ago

Amazon DSP

Amazon has introduced a new feature called Creative Gallery on Amazon DSP to simplify ad creation. It offers diverse options such as display, video, audio, and component-based creative ads. These options are designed to meet campaign objectives, enhance engagement, and boost conversions.