Amazon has introduced a new feature for Sponsored Brand Campaigns that allows advertisers to dynamically change their landing page even after the campaign has been launched. This update provides advertisers with unprecedented flexibility and control over their campaigns. It enables them to modify their landing page for improved conversion rates in real-time.

Additionally, advertisers can now view the current landing page directly from the ad group level, which significantly simplifies the optimization process. This feature is available just in time for Prime Day, offering a chance to enhance Amazon advertising strategies.