Amazon’s Ads Console is transitioning from a single-country setup to a multi-country view, allowing users to manage campaigns across different countries in one place. This update brings a cleaner, more modern user interface and introduces new metrics, enhancing overall usability.
Advantages
- Ability to view all campaigns across multiple countries without switching views.
- Introduction of new metrics.
- A cleaner, more modern UI.
- A new beta search feature that supports voice commands, enabling hands-free, fast, and efficient searching of campaigns or conditions.
- Potential for future AI-powered enhancements, such as auto-generating graphs or insights based on user queries.
Drawbacks
- Rows are chunkier, resulting in fewer campaigns visible at once.
- Currency display is confusing; for example, Canadian campaigns still show numbers in USD instead of the local currency.
- Filters require caution, as it’s easy to mistakenly adjust campaigns in the wrong country (e.g., confusing US and Canada campaigns), which can lead to errors.
Overall, the update improves cross-country campaign management and introduces promising AI-driven features, though some usability issues remain.
