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Amazon has introduced Sponsored TV ads in the UK, currently in beta, mirroring its success in the US. Sponsored TV allows brands to advertise on streaming services like Freevee and Twitch using Amazon's data to target viewers. Available to sellers in the Amazon Brand Registry, vendors, agencies, and US brands, some categories like health and personal care are ineligible. Benefits include large audience access, targeted ads, and reaching customers on the largest screen in the home.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
Amazon has enhanced its Sponsored Product campaigns by adding a new keyword group focused on gift-related searches. This follows the recent introduction of other keyword groups, including Prime Day, category, and brand-related terms. The new group targets keywords associated with gift searches, aiming to help advertisers reach shoppers with gift-buying intent, useful year-round but especially during seasonal shopping periods.
Amazon will reimburse the low-inventory fee for units shipped between April 1, 2024, and May 14, 2024, benefiting many advertisers. This fee is usually charged when stock levels fall below Amazon's recommended threshold. The reimbursement aims to provide financial relief and encourage adequate inventory levels ahead of summer sales events. Sellers should check their accounts for details on how to benefit from this temporary policy change.
Now you can change the optimization strategy for any SD campaigns (old or new) and update the cost control from the ad group settings or the Campaign Manager UI.
Now available in the EU and IN markets, the Fit Insights Tool uses AI and machine learning to analyze returns data, size charts, and customer feedback on fit, quality, and price. It helps businesses by categorizing products needing updates, comparing return rates with top products, summarizing customer feedback, and providing size chart recommendations. Exclusively for Apparel and Shoe brands on Amazon Brand Registry.
Sponsored TV has introduced six new metrics to improve ad performance analysis and strategy optimization. These include 'Add to Cart', 'Add to Cart from Clicks', 'Add to Cart from Views', 'Detail Page Views (New to Brand)', 'Detail Page Views from Clicks (NTB)', and 'Detail Page Views from Views (NTB)'.
Brand-tailored promotions now target new audiences: Declining Promising and Declining Top Tier, who are predicted to spend less with the brand in the coming year, and Promising customers who have recently purchased, buy occasionally, and spend above average. The goal is to convert Promising customers into Loyal customers through marketing engagement.
