Amazon Feature Update: Brand Tailored Promotions Improved, New Audiences Added

May 18, 2024 at 8:24:27 PM

Amazon Feature Update: Brand Tailored Promotions Improved, New Audiences Added

Brand-tailored promotions have introduced new target audiences:

  • Declining Promising: These are customers from your brand's Promising audience who are anticipated to spend less with your brand in the upcoming year.
  • Declining Top Tier: These are customers from your brand's Top-Tier audience who are expected to spend less with your brand in the forthcoming year.
  • Promising: These are customers who have recently purchased, buy occasionally, and spend above the average. To transform them into Loyal customers, stimulate purchases through marketing engagement.

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