Brand-tailored promotions have introduced new target audiences:
- Declining Promising: These are customers from your brand's Promising audience who are anticipated to spend less with your brand in the upcoming year.
- Declining Top Tier: These are customers from your brand's Top-Tier audience who are expected to spend less with your brand in the forthcoming year.
- Promising: These are customers who have recently purchased, buy occasionally, and spend above the average. To transform them into Loyal customers, stimulate purchases through marketing engagement.
