Amazon has launched a new DSP feature in the Standard Display creative settings. This feature allows users to compare creative sizes and supply sources, providing insights on performance and supply availability across channels. This data can guide the creation of more refined and targeted creatives, leading to greater ad efficiency. Credit goes to the Straight Up Growth Amazon DSP team for this development.
New Amazon feature update includes brand tailored promotions with further improvements. New audiences such as 'declining promising' and 'declining top tier' have been added. As quoted by Scott Ptaszynski, 'Amazon says it's time to reel them back in', indicating a focus on customer retention.
The Amazon DSP update brings a more user-friendly interface and easier navigation. It integrates standard display types, combining various image creatives into one interface for both desktop and mobile display. Amazon plans to shift away from 'legacy creatives'. Responsive creatives are now under a new 'component based' tab, using product ASIN details. Click-through destinations can be on Amazon or other websites.
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