Amazon DSP Update: Interface Facelift, Integration of Standard Display Types

The Amazon DSP interface has received a general interface facelift that is now much more user-friendly and easier to navigate than before.

The new 'standard display' types in Amazon DSP integrate image, image AAP, and image mobile O&O type of creatives into one clean interface. This allows users to use multiple images to target both desktop and mobile display inventory.

In Amazon DSP, 'legacy creatives' refer to image, image AAP, and image mobile O&O. It is expected that Amazon will shift away from these creative options.

The 'component based' creatives in Amazon DSP are a new feature under the 'component based' tab. They use components or product ASIN details to deliver native or responsive creatives. The click-through destinations for these creatives can be on Amazon or other websites.