The Search Query Performance and Catalog Performance reports are now accessible via the API, eliminating the need for manual uploads and imports. This enhancement allows for greater scalability and innovation in report utilization. The Reports API will include two new Analytics Reports effective February 26, 2025:
- Search Catalog Performance Report: Offers metrics on search engagement, including impressions, clicks, cart adds, and purchases over a specified date range.
- Search Query Performance Report: Delivers overall query performance metrics for a given ASIN, also covering impressions, clicks, cart adds, and purchases within a specified date range.
This update will be available across various marketplaces, including Canada, the United States, Mexico, Brazil, Spain, the United Kingdom, France, the Netherlands, Germany, Italy, Sweden, Turkey, Saudi Arabia, the United Arab Emirates, India, Singapore, Japan, and Australia. Excitement is building for the new dashboard and potential solutions from third-party tools.
