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Amazon has introduced geographic filtering to Vendor Central's sales reporting, enabling sellers to analyze performance data by city, state, country, and postal code. This update helps vendors optimize inventory management and refine cost calculations by providing insights into regional sales. Vendors can identify top-performing regions for better inventory allocation and more accurate shipping cost forecasting.
New product listing quality check feature in the campaign setup now suggests if the listing quality meets the required standard for ad impressions and clicks. This feature notifies advertisers during setup, eliminating the need for later troubleshooting. It emphasizes the importance of listing quality, such as high-quality images, optimized titles and bullet points, and A+ in ad performance.
New placement for customer ratings now displays them below the bullet points, broken down by feature based on customer reviews. This change benefits products with high ratings in terms of conversion, and even those with high ratings in key features. The increased visibility of ratings underscores the importance of striving for high product ratings.
Virtual Bundles are now placed next to the main image, moving from a lower position to a more visible location. This change is expected to increase consideration and conversion on bundles. The update emphasizes the importance of using the virtual bundles feature, which presents related products together, encouraging customers to buy complementary products and increase order value.
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Ad placements now allow Cost Per Click (CPC) on Rest of Search (ROS) to be higher than Top of Search (TOS) due to advertisers applying a premium. This enables optimization by adjusting base bids and using placement multipliers on better performing placements. It's important to optimize with base bids, adjust to bid changes, customize at campaign level, and structure campaigns for stability. Bid adjustments enhance efficiency and scale.
New Seller Central Homepage now provides a quick overview of key business metrics including sales trends, open orders, global promotions sales, ad metrics, account health, and Featured Offer/Buybox %. This update simplifies monitoring of important business areas and ensures they are not overlooked.
The new 'Add as targets to existing ad group' feature lets advertisers choose customer search terms and add them as target keywords or products into different campaigns for an ASIN. It simplifies the process of shifting identified search terms from broader to exact match campaigns, which was a manual task before. It also offers the option to select match type, bids, and negate selected keywords or product targets to prevent duplicate targeting.
New Amazon Vendor Central UI mirrors the Seller Central UI experience, offering improved navigation, streamlined menus, and the ability to bookmark favorite menu items. This ensures consistency across platforms, eliminating the need to learn a new UI when switching between Vendor and Seller platforms. The upgrade could also introduce additional tools currently only available on Seller Central.
Starting in Q3, Amazon will eliminate the single campaign tab and retain only the Multiple countries tab. This tab combines campaigns from different marketplaces, simplifying global ad account management. It allows users to filter campaigns by country, choose preferred languages, convert currencies, and create multi-country reports. This upgrade enhances the UI experience, providing instant access to global ad spend and other crucial metrics.
