Amazon Ads: 'Add as Targets to Existing Ad Group' Feature Now Allows Easier Keyword Targeting

The 'Add as targets to existing ad group' feature is a new tool that allows advertisers to select customer search terms and add them directly as target keywords or products into other campaigns for that ASIN (Amazon Standard Identification Number). This feature streamlines the process of managing and optimizing sponsored ads on Amazon.

To use the 'Add as targets to existing ad group' feature for exact match campaigns, advertisers can follow these steps:

1. Identify search terms from harvesting or broader match campaigns.
2. Select the search terms you want to move.
3. Use the feature to add them directly as target keywords into more focused exact match campaigns.

This process, which previously had to be done manually, can now be completed with just a few clicks, making it much more efficient.

In addition to adding target keywords or products, the 'Add as targets to existing ad group' feature provides additional options such as:

• Selecting match type & bids: Advertisers can choose the match type for the keywords and set their bids accordingly.
• Negating selected KW(s) or product targets: This option allows advertisers to negate certain keywords or product targets from the campaign to prevent duplicate targeting and improve the efficiency of their sponsored ads.