Amazon has launched Amazon Haul, a discount store on its mobile app and web browser, to compete with Temu and Shein. The store offers products priced at $20 or less, with most items under $10, and delivery times of one to two weeks. It features fashion, home, lifestyle, and electronics products, all backed by Amazon’s A-to-z Guarantee. Customers can enjoy additional savings on larger orders, and free returns are available for purchases over $3.
Prime Video's X-Ray Recaps is a generative AI feature offering brief, personalized summaries of TV shows. It helps viewers catch up on missed plot points without rewinding or searching online, minimizing spoilers. Powered by Amazon Bedrock and SageMaker, it analyzes video segments and subtitles to generate concise descriptions. X-Ray Recaps can be accessed anytime during playback or from the Prime Video detail page.
Amazon has introduced five new visual search features: visual suggestions showing images while typing, adding text to image searches, a 'More Like This' feature to find similar products, product videos in search results, and a 'Circle to Search' tool to isolate items within an image. These innovations aim to make shopping faster and more enjoyable, contributing to a 70% increase in visual searches year over year.
Amazon Ads launched a new AI-powered Video generator enabling advertisers to create visually rich video ads quickly and at no extra cost. It uses a single product image to generate custom videos highlighting a product's features. Additionally, Amazon introduced a live image capability for animated campaign images. These tools aim to overcome time and cost barriers in video marketing, responding to consumer demand for more video content from brands.
Amazon has launched Project Amelia, a generative AI-based selling assistant built using Amazon Bedrock. It provides tailored business insights to boost productivity and drive seller growth. Project Amelia offers knowledge-based answers, status updates, and issue resolution, helping sellers manage their businesses efficiently. Initially available in beta for U.S. sellers, it will expand to other countries and languages later this year.
Amazon Prime Big Deal Days 2024 is set for October 8-9, offering exclusive deals for Prime members. The event features discounts on brands like LEGO, Samsung, Disney, and more. Prime members can enjoy early holiday savings on various products, including electronics, fashion, and home essentials. New deals will be available frequently. Non-members can join Prime to access these benefits.
Amazon's Prime Big Deal Days returns this October, offering early holiday deals exclusively for Prime members in 19 countries. Prime membership provides fast, free delivery, significant savings, and access to exclusive events. Additional benefits include streaming services, grocery delivery, discounted prescriptions, and more. Membership costs $14.99 monthly or $139 annually, with discounts for young adults, students, and government assistance recipients.
Amazon's 2024 Prime Day broke sales records with the most items sold ever, driven by increased member participation and deals on popular brands and small businesses. Prime members shopped millions of deals across more than 35 categories, saving billions globally. Millions of new members signed up, and independent sellers sold over 200 million items. Amazon's AI assistant and Inspire app enhanced the shopping experience.
Amazon’s AI-powered shopping assistant, Rufus, is now available to all U.S. customers in the Amazon mobile app. Rufus helps users find products, compare items, and get recommendations. Initially in beta, it has now been tested with tens of millions of questions. Rufus provides product details, recommendations, comparisons, updates on orders, and answers to a wide range of questions. Users can access Rufus by updating their app and tapping the icon.
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