Amazon has launched a new generative AI-based selling assistant called Project Amelia, designed to enhance productivity and drive growth for sellers. Built using Amazon Bedrock, Project Amelia offers tailored business insights and simplifies the management of selling on Amazon.
Key Features of Project Amelia
Knowledge-Based Questions: Sellers can ask specific questions and receive relevant, summarized information from reliable sources on Seller Central and beyond. For example, asking about holiday season preparation will yield personalized best practices.
Status Updates and Metrics: Sellers can quickly access sales data, customer traffic information, and other critical business metrics. For instance, asking "How is my business doing?" will provide a summary of recent sales, units sold, and website traffic, with the ability to drill down into specific products.
Actions and Issue Resolution: Project Amelia will soon offer straightforward resolution paths to complex issues and tasks by diagnosing problems and, in some cases, taking action on behalf of sellers. For example, it can investigate discrepancies in inventory reports and connect sellers with support if needed.
Benefits
- Personalized Insights: Project Amelia learns each seller's unique business to offer personalized advice and support.
- Efficiency: Available from any page within Seller Central at any time, it provides immediate answers and guidance.
- Scalability: Built using Amazon Bedrock, it leverages the latest foundation models and AI tools for efficient scaling.
### Availability
Project Amelia is currently in beta for an initial set of U.S. sellers and will roll out to additional U.S. sellers in the coming weeks. Later this year, it will begin a phased rollout in other countries and languages.
As sellers interact with Project Amelia, it will evolve to provide more comprehensive and personalized responses. Amazon is committed to continuously enhancing Project Amelia with additional knowledge and capabilities to make it a trusted advisor that empowers sellers to thrive.
Project Amelia represents Amazon's commitment to leveraging generative AI to improve how sellers manage and grow their businesses. By reducing the time, effort, and resources required, it allows sellers to focus more on building great products and delighting customers.
