Amazon Sellers News & Updates for March 2026

Amazon and eBay block third-party AI tools as they build their own AI shopping agents

16 days ago

Amazon's new seller agreement lets it disable AI tools on its platform without appeal. It invested $50 billion in OpenAI and is building its own AI Seller Assistant to tighten control. eBay banned third-party AI shopping agents and plans its own AI. OpenAI's ChatGPT has 900 million weekly users who can buy without marketplaces. Marketplaces block outside AI and build their own to control product discovery, shifting from search to AI-driven shopping.

Amazon updates Product Opportunity Explorer with new Insights and Trends tab

7 months ago

Amazon Sellers

Amazon updated the Product Opportunity Explorer in Seller Central with a new 'Insights & Trends' tab offering four views: Demand Overview, Competition Overview, Differentiation Potential, and Momentum Tracker. It includes customizable trend graphs for metrics like Search Volume and Conversion Rate, plus historical data comparing today with 90 and 360 days ago. This enhances niche analysis and strategic decision-making.

Amazon launches Seller Assistant AI to help sellers with listings and sales

7 months ago

Amazon Sellers

Amazon launched Seller Assistant, an AI tool for sellers that helps with account setup, health, listing creation, optimization, inventory tracking, FBA management, sales analysis, Buy Box strategies, shipping, ads, promotions, A+ Content, customer service, review management, compliance, IP and policy guidance, troubleshooting, tech support, reporting, and analytics. Users are asked what they would first request from it.

Amazon Vine lets brands launch products with up to 30 reviews

8 months ago

Amazon Sellers

Amazon Vine allows brands to get up to 30 real customer reviews before product launch, boosting sales by up to 30%, improving discoverability, and providing valuable insights. Eligible sellers can enroll products to be reviewed by trusted Vine Voices, experienced reviewers who provide honest, high-quality feedback. This builds early trust, enhances rankings, and helps brands improve products based on customer input.

Top-Notch Google Ads Audit Tool

Featured

Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Amazon FBA Inventory Dashboard Upgraded with Demand Forecasting Tools

10 months ago

Amazon Ads Amazon Sellers

Amazon has upgraded its FBA Inventory Dashboard with a demand prediction tool that uses historical data to help sellers forecast future sales. This feature provides optimistic and average projections of weekly demand, aiding inventory decisions. While not perfect, it serves as a starting point for planning when combined with product knowledge and seasonal trends, helping sellers manage inventory levels more effectively.

Trending ️‍🔥

Amazon Seller API Launches New Search Query and Catalog Performance Reports

1 years ago

Amazon Sellers

Search Query Performance and Catalog Performance are now available via API, removing the need for uploads and imports. This enhances scalability and innovation. Starting February 26, 2025, the Reports API will feature two new Analytics Reports: the Search Catalog Performance Report, which tracks search engagement metrics, and the Search Query Performance Report, which measures overall query performance. This update is accessible in various international marketplaces.

Amazon Enhances Vendor Central Sales Reports with Geographic Filtering

1 years ago

Amazon Sellers

Amazon has introduced geographic filtering to Vendor Central's sales reporting, enabling sellers to analyze performance data by city, state, country, and postal code. This update helps vendors optimize inventory management and refine cost calculations by providing insights into regional sales. Vendors can identify top-performing regions for better inventory allocation and more accurate shipping cost forecasting.

Trending ️‍🔥

Amazon Starts Selling Cars in the US

1 years ago

Amazon Sellers

Amazon has launched Amazon Autos, enabling customers in 48 U.S. cities to browse, order, and buy new Hyundai vehicles online from local dealerships. The service offers a seamless experience with transparent pricing, financing options, and trade-in evaluations. Customers can complete purchases and schedule pickups at dealerships. Amazon plans to expand to more brands and cities next year, providing dealers with a new sales channel to enhance customer relationships.

Trending ️‍🔥

Amazon launches Amazon Haul store to compete with Temu and Shein, offering low-cost items

1 years ago

Amazon Ads Amazon Sellers +1 more

Amazon has launched Amazon Haul, a discount store on its mobile app and web browser, to compete with Temu and Shein. The store offers products priced at $20 or less, with most items under $10, and delivery times of one to two weeks. It features fashion, home, lifestyle, and electronics products, all backed by Amazon’s A-to-z Guarantee. Customers can enjoy additional savings on larger orders, and free returns are available for purchases over $3.

Amazon Sellers News

FAQs

What are the top Amazon Sellers updates I must know about in 2025?

What are the latest Amazon Sellers news this month?

What are the best Amazon Sellers tools that I should use?

What's the best source for Amazon Sellers news and updates?

Is there a Amazon Sellers newsletter I can subscribe to?