Amazon Sellers News & Updates for September 2025

Amazon updates Product Opportunity Explorer with new Insights and Trends tab

13 days ago

Amazon updated the Product Opportunity Explorer in Seller Central with a new 'Insights & Trends' tab offering four views: Demand Overview, Competition Overview, Differentiation Potential, and Momentum Tracker. It includes customizable trend graphs for metrics like Search Volume and Conversion Rate, plus historical data comparing today with 90 and 360 days ago. This enhances niche analysis and strategic decision-making.

Amazon launches Seller Assistant AI to help sellers with listings and sales

23 days ago

Amazon Sellers

Amazon launched Seller Assistant, an AI tool for sellers that helps with account setup, health, listing creation, optimization, inventory tracking, FBA management, sales analysis, Buy Box strategies, shipping, ads, promotions, A+ Content, customer service, review management, compliance, IP and policy guidance, troubleshooting, tech support, reporting, and analytics. Users are asked what they would first request from it.

Amazon Vine lets brands launch products with up to 30 reviews

1 months ago

Amazon Sellers

Amazon Vine allows brands to get up to 30 real customer reviews before product launch, boosting sales by up to 30%, improving discoverability, and providing valuable insights. Eligible sellers can enroll products to be reviewed by trusted Vine Voices, experienced reviewers who provide honest, high-quality feedback. This builds early trust, enhances rankings, and helps brands improve products based on customer input.

Amazon FBA Inventory Dashboard Upgraded with Demand Forecasting Tools

4 months ago

Amazon Ads Amazon Sellers

Amazon has upgraded its FBA Inventory Dashboard with a demand prediction tool that uses historical data to help sellers forecast future sales. This feature provides optimistic and average projections of weekly demand, aiding inventory decisions. While not perfect, it serves as a starting point for planning when combined with product knowledge and seasonal trends, helping sellers manage inventory levels more effectively.

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Amazon Seller API Launches New Search Query and Catalog Performance Reports

6 months ago

Amazon Sellers

Search Query Performance and Catalog Performance are now available via API, removing the need for uploads and imports. This enhances scalability and innovation. Starting February 26, 2025, the Reports API will feature two new Analytics Reports: the Search Catalog Performance Report, which tracks search engagement metrics, and the Search Query Performance Report, which measures overall query performance. This update is accessible in various international marketplaces.

Amazon Enhances Vendor Central Sales Reports with Geographic Filtering

7 months ago

Amazon Sellers

Amazon has introduced geographic filtering to Vendor Central's sales reporting, enabling sellers to analyze performance data by city, state, country, and postal code. This update helps vendors optimize inventory management and refine cost calculations by providing insights into regional sales. Vendors can identify top-performing regions for better inventory allocation and more accurate shipping cost forecasting.

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Amazon Starts Selling Cars in the US

8 months ago

Amazon Sellers

Amazon has launched Amazon Autos, enabling customers in 48 U.S. cities to browse, order, and buy new Hyundai vehicles online from local dealerships. The service offers a seamless experience with transparent pricing, financing options, and trade-in evaluations. Customers can complete purchases and schedule pickups at dealerships. Amazon plans to expand to more brands and cities next year, providing dealers with a new sales channel to enhance customer relationships.

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Amazon launches Amazon Haul store to compete with Temu and Shein, offering low-cost items

9 months ago

Amazon Ads Amazon Sellers +1 more

Amazon has launched Amazon Haul, a discount store on its mobile app and web browser, to compete with Temu and Shein. The store offers products priced at $20 or less, with most items under $10, and delivery times of one to two weeks. It features fashion, home, lifestyle, and electronics products, all backed by Amazon’s A-to-z Guarantee. Customers can enjoy additional savings on larger orders, and free returns are available for purchases over $3.

Google Merchant Center Integrates Amazon MCF for Enhanced Shipping Data

10 months ago

Amazon Sellers Google Merchant Center

Google Merchant Center integrates with Amazon Multi-Channel Fulfillment (MCF) to enhance shipping data for retailers. Retailers can display more accurate delivery speeds, improving the shopper experience. Changes include an intake form for MCF merchants, a dedicated shipping policy, and better communication within Merchant Center. Benefits include increased visibility, higher conversions, reduced cart abandonment, and customer satisfaction.

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