TikTok has partnered with Amazon to enable in-app purchases directly within the TikTok app, allowing users to buy Amazon products without leaving the platform. This integration aims to streamline the shopping experience by linking TikTok profiles to Amazon accounts for secure, quick transactions. Despite similar partnerships with Meta and Snapchat, social commerce in Western markets lags behind China. TikTok hopes this will boost in-app shopping adoption.
Users can now seamlessly discover and purchase their favorite products from Amazon directly within the TikTok app. This shopping experience is powered by Amazon through ads placed on TikTok and allows users to complete product purchases with Amazon in TikTok’s native environment.
How It Works
- Amazon Product Recommendations: Shoppers will see Amazon product recommendations on the “For You” feed.
- Account Linking: Users can link their TikTok account to their Amazon account through a secure, quick, and easy one-time set-up.
- In-App Checkout: Once accounts are linked, users can complete a checkout with Amazon in the product ad without leaving the TikTok app.
- Real-Time Information: Users in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in TikTok.
- Account Management: Users can unlink their Amazon account in TikTok’s app settings at any time.
TikTok is excited to collaborate with Amazon to offer a seamless and fun shopping experience, aiming to support and inspire their community.
