Ahmed Sandeer | Swipe Insight

Amazon adds ASIN level Demographic Insights to Brand Analytics for targeted marketing

1 months ago

Amazon's Brand Analytics now provides Demographic Insights at the ASIN level, showing buyer details by income, education, gender, age, and marital status for each product. This helps tailor creative content, improve ad targeting, plan segmentation, and guide product development. Use cases include adjusting pricing for income groups, optimizing gender-specific creatives, and targeting underserved segments with ads, boosting data-driven decisions.

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Amazon Sellers Can Now Edit Product Categories Directly in Listing Edit Section

1 years ago

Amazon Sellers

Now, Amazon sellers can directly edit their product's category in the Listing Edit section using the new 'item type keyword' feature. Previously, changing categories required opening a case with Amazon. The category change will reflect within 24 hours. This update allows brands to test different categories to optimize product visibility and align better with customer searches. Happy selling!