Amazon updated the Product Opportunity Explorer in Seller Central with a new 'Insights & Trends' tab offering four views: Demand Overview, Competition Overview, Differentiation Potential, and Momentum Tracker. It includes customizable trend graphs for metrics like Search Volume and Conversion Rate, plus historical data comparing today with 90 and 360 days ago. This enhances niche analysis and strategic decision-making.
Amazon's Brand Analytics now provides Demographic Insights at the ASIN level, showing buyer details by income, education, gender, age, and marital status for each product. This helps tailor creative content, improve ad targeting, plan segmentation, and guide product development. Use cases include adjusting pricing for income groups, optimizing gender-specific creatives, and targeting underserved segments with ads, boosting data-driven decisions.
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Now, Amazon sellers can directly edit their product's category in the Listing Edit section using the new 'item type keyword' feature. Previously, changing categories required opening a case with Amazon. The category change will reflect within 24 hours. This update allows brands to test different categories to optimize product visibility and align better with customer searches. Happy selling!
