Amazon has enhanced the Product Opportunity Explorer in Seller Central by adding a new 'Insights & Trends' tab, providing a comprehensive and centralized view of niche market dynamics. This update transforms the tool into a strategic data center for sellers.
New Analytical Views
The 'Insights & Trends' tab introduces four key perspectives to analyze niches effectively:
- Demand Overview
- Competition Overview
- Differentiation Potential
- Momentum Tracker
These views help users quickly assess demand scale and identify opportunities to differentiate their products.
Customizable Trend Graphs
Users can now create detailed analyses by plotting various metrics such as:
- Search Volume
- Conversion Rate
- Top 5 Click Share
- Average Ratings of Products
This granularity allows for precise tracking of niche performance and consumer behavior.
Historical Data at a Glance
A detailed data table compares important metrics across three time points: Today, 90 days ago, and 360 days ago. This feature is valuable for spotting seasonal trends and long-term market shifts. Metrics include:
- Product Count
- Average Reviews
- Out-of-Stock Rate
- And more
This historical insight supports better strategic decision-making.
Overall, the update significantly expands the capabilities of the Product Opportunity Explorer, enabling sellers to leverage rich data for market research, trend analysis, and competitive positioning.
