Amazon has introduced new geographic filtering capabilities to Vendor Central's sales reporting interface, enabling sellers to analyze performance data at multiple regional levels. The update allows vendors to break down sales metrics by city, state, country, and postal code.
The new "View By" geographic options provide granular insights into regional sales performance, helping vendors make data-driven decisions. This enhancement enables two key improvements in vendor operations:
Optimized Inventory Management: By identifying top-performing regions, vendors can strategically allocate inventory to meet localized demand patterns
Refined Cost Calculations: The detailed geographic data allows for more accurate forecasting of shipping costs when determining product pricing
The geographic filtering options are now available in the Vendor Central platform under the 'View By' menu within the Sales Report section. This straightforward implementation gives vendors quick access to location-based sales insights for improved business planning.
